By: MJ Gonzales | Executive Chronicles
Creating social media accounts dedicated for your business is a key to provide information for your current and potential clients. Facebook fan page is still popular, but Twitter, Instagram, Pinterest, Google Plus and LinkedIn are also helpful. What if you like to be identified as a local merchant in a specific place? One unpopular, but astute move according to some recommendation is to register your company and address on Google My Business (GMB).
Besides, it’s free [hopefully for good] to register on Google My Business, it helps enterprises to have better local ranking according to Google, itself. Thus if you’re wondering how search engine optimization works or how to make your business searchable online, this is probably simple SEO technique.
“Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.”
Normally, it takes various platforms and SEO strategies to rank. Based on Next Web’s report, Google My Business mix ups powerful services such as Google Plus pro, Google Local, Google Analytics and YouTube pros. In short, it’s like a one stop shop that ease your effort to learn different online lessons. NW added that it also assists you to build community like Google Plus and Google Place do. By the way, if you have an account on any of those platforms, you’ll already registered on GMB.
In case SEO ranking is a highfalutin term for you, GMB is similar to Yelp.com, Yellow Page, and other directories. Thus, if a customer think of a product or service nearby, they can search available local establishments in their place.
If you’re already registered on GMB, make sure that you complete the details needed about you. Putting keywords and photos are still significant factors, but you should focus also on how to get good reviews. According to DuctTapeMarketing. Com, review is only of many elements, but very vital content of your GMB account.
“Reviews have become another important form of content. As the statistic cited at the beginning of this post suggests, people increasingly rely on reviews to make decisions about the products and services they purchase, “advised of John Jantsch, a marketing consultant, speaker and Duct Tape Marketing Consultant Network founder.