By: MJ Gonzales | Executive Chronicles
Personal branding is the newest way of building your reputation and to market yourself whether as an entrepreneur or a professional. It’s a chic business-like approach, but also requires relentless passion like most prestigious companies do through the years. Here are what they do:
Be consistently visible. Most established brands, old or new, have active ads. Remember that this is not only for one channel, but in various platforms as much as possible. They don’t settle on months of TV, radio, and print ad campaigns; they also facilitate events such as concerts, blog conferences or movie screenings. In fact, even small-time entrepreneurs make sure that they have online presence through different social networking sites. It’s like if people can’t Google your name or company, you are not doing business at all. This is aside from the manual and traditional promotional activities such as giving flyers or brochures and posting posters.
The gist of all of these promotions is just about “recall.” For example, if you need an accountant to handle your tax, who are you going to call? If you like one-of-a-kind and affordable ice cream, which brand you will buy?
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful,” a famous quote of Virgin Group founder Richard Branson.
Be profoundly appealing. If you think quantity overpowers quality in terms of branding, you are not getting the point. Legendary corporations enjoy longevity in business because they’re appealing to the hearts and minds of their loyal customers. Sometimes, they just tapping few platforms to run their limited striking ads. If you notice the advertisements of local hard drink products, especially gin and rum, these days revolve around bonding and celebrations. Those are far from the usual themes that drinking makes men macho.
Career-oriented individuals should appeal to their prospects and not just bragging about their accomplishments. The truth of the matter is there are always better than you, but if you seem a logical good choice, then you nailed it.
“If people like you, they will listen to you, but if they trust you, they’ll do business with you,” said the motivational speaker and author Zig Ziglar.
Be unforgettably recognizable. Remember that marketing and advertising are just there to make a noise, what establish your personal brand is the lasting impression about you. In short, this is where your work ethics and professionalism play huge role. Come to think of it, why politicians resort to survey? Why man-on-the-street interviews still work? Why there such thing as testimonial ads? Those are ways to prove that people recognize the good thing about the services or products they enjoyed.