What businessmen ought to know about digital footprint?

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By: MJ Gonzales | Executive Chronicles

Leaving comments and status messages on social media sites are natural as buying whatever food you desire because you can afford it.  Likewise, whatever you encode on the Internet also make or break your online persona. Do you know your digital footprint?

According to Webopedia, digital footprint is the term about online users’ traces and marks on cyberspace. They can do this through commenting on web forums or blogs, video uploads, transmitting messages, and other online activities where leaving personal information necessary.

Though it’s your own discretion in what and how will you use your personal accounts, not minding what you share publicly may backfire as well.  This is particularly possible if you’re actively participating in hard-hitting commentaries.  Who knows the next person who will start to find out about you through your digital footprints?  If the current boss or a hiring officer is for employees, remember that potential customers or partners also do the same for entrepreneurs.

In the report of Tech Crunch, there are companies that provide background check about businesses through special methods like Trooly.  According to Trooly’s co-founder and CEO Savi Baveja, they utilize “public and legally permissible digital footprints” that approximately could tell if business’ information is authentic, have important pro or anti-social behavior details, and tendencies.

“As a society, we have way overestimated the usefulness of background checks as a reliable predictor of anything, and, as a result, many companies live under the false security of having done a background check when the result of a background check might have no relationship to the behavior they are trying to prevent… We stand behind rigorous models that are based on proven predictive power with undesirable behaviors that our customers care about — can background checks make this claim?” Trooly co-founder and CEO Savi Baveja explained in an interview with Tech Crunch.

Meantime, other companies also use internet data to know what’s trending and stuff that people mostly enjoy. It’s good idea in business conceptualization and gathering data in how to indulge their target markets.  In Bloomberg’s story, creative minds also resort to viral Facebook and trending topics on Twitter in developing their materials.

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“If the entire Twittersphere is talking about this particular thing, or if there’s a trend in this area and we create a piece of content that talks directly to it, then logic suggests that those people will engage with it,” Matchbox Pictures Pty managing director Chris Oliver-Taylor shared with Bloomberg.

The Australian producer of Glitch and The Real Housewives of Melbourne also explained that customer intelligence matters and their industry is still processing how to use it for their businesses.