MJ Gonzales│ ExecutiveChronicles.com
Logging in and getting updates on social media sites is not tiring unless it becomes a daily task for you. Unfortunately, promoting on social media sites is considered one of the first steps in marketing products, services, and companies. In fact, it is unacceptable if you don’t have Facebook, Twitter, Google Plus, and Instagram if you have a startup business. How will you then do massive digital marketing campaigns without suffering from social media fatigue?
According to Technopedia, social media fatigue is the “tendency to pull back from social media when they [users] become overwhelmed with too many social media sites, too many friends and followers and too much time spent online maintaining these connections.”
The site also shared the usual victim of it are the users who are exposed longer on social media sites based on two-month long Gartner’s survey in 2010 and 2011. The said survey also revealed that this syndrome also affects other users or followers as they also likely to minimize their online presence due to fewer people active in their online circuit.
On the other hand, Social Media Today, the signs of social media fatigue are lack of focus, temporary amnesia, irritability, and anxiety when it comes to posting your content and communicating when you log in. It as if you’re easily swayed by distractions and forget what you’re aiming online.
“You have a really great idea for a Tweet but forget it by the time you log in to the site. Seven different thought leaders posted links to things you want to read — if only you could remember what they were,” the site explained about temporary amnesia aspect.
Meantime, there are also claims that there’s no such thing as social media fatigue as it just possibly disappointment and fear as Outspoken Media reported. Disappointment comes when you observe that others have better number of followers, likes and hits. On the other side, fear kicks in if you are tense to test the unknown so you have tendency to make excuses.
To counter social media fear, some steps that Outspoken suggested are “Understand the value you bring,” “Be clear about roles and expectations,” and “Don’t spread yourself too thin.” Meanwhile, they shared that you may avoid social media disappointment by trying new medium or approach, have tracking system like Google analytics, and have a break.