ExecutiveChronicles | What are backlinks in SEO | Backlinks are the absolute cornerstone of search engine optimization (SEO). Without backlinks, the process simply doesn’t work. So, what are backlinks in SEO? Why are they so important? Let’s take a look.
What are backlinks?
Backlinks are simply a link to your website. That is it. If a link on another website points to your site, then that is a backlink.
Why are backlinks so important in SEO?
As we said before; backlinks are vital to any SEO campaign. In fact, pretty much your entire campaign will revolve around them.
Search engines, such as Google, rank websites based upon their reputation, relevance, and usefulness. There are a few ways in which this can be determined. However, the easiest, is to look at the number of backlinks a website gets. After all, the more links pointing towards a site, the better the content is, right?
You could have the most amazing piece of content in the world, but if you do not have any backlinks pointing towards this content, then it would be pretty difficult, if not impossible, to get it ranked anywhere close to the top of the search engines.
Basically, the bulk of your SEO strategy needs to focus on backlinks. You will never stop building up the number of links you have to your website. The more you have, the higher you will rank. It really is that simple.
The quality of the backlink matters
Of course, it isn’t just a case of spamming your link out there. That sort-of worked in the past, but now the search engines are smarter. One quality link is better than 100 spam-like backlinks. You should check out Dynamics Digital as they are experts in getting spam free backlinks In fact, if you have spam-like backlinks, then it may actually harm your SEO more than it benefits it.
When you are building up backlinks, you need to ensure that the link comes from a site relevant to your niche. Remember what we said earlier? Relevance is important. There is no better way to show that your site is relevant than to obtain a backlink from a site in a similar niche to yours. For example; if you own a dog-focused eCommerce business, then you get more SEO value from a blog about pets than you would from a guest post on a site about casinos. In fact, if you had a link on the latter type of site, it may actually be disregarded. You would have put in a ton of effort to gain that link, and it means nothing.
Gaining a single relevant backlink to your website is hard, but it is vital. It could take days and days to work out a ‘deal’ for a highly-relevant backlink. This is why many people opt to work with SEO-experts. An SEO-expert will have the experience needed to help gain relevant links nice and quickly. This means that you will be able to see a boost in your search engine rankings as fast as possible. This means that you will be able to benefit from the organic traffic that rolls in as a result.