ExecutiveChronicles | Web design tips for small businesses | Small businesses everywhere are taking advantage of digital marketing to drive more traffic to their websites and convert more visitors into customers. But with so many small businesses creating websites, it’s becoming increasingly important for your website design to stand out from the rest.
Redesigning or building a new website can be time-consuming and challenging. It’s easy to get caught up in details and lose sight of the big picture. Fortunately, there are lots of tips and tricks that you can use to give your site a visual makeover that will drive more visitors towards conversion.
Here are some web design tips from White Peak Digital for small businesses that will help you make your website stand out from the competition.
Make your website easy to use and navigate.
If your website is hard to navigate and use, visitors will have no interest in sticking around, let alone converting to the site. This can make it more challenging to attract more customers and leads, so it’s crucial to make your website as easy to use as possible.
You can do a few things to make your site more user-friendly. First, you’ll want to ensure that your site loads as quickly as possible. Visitors don’t want to wait 10 seconds for a page to load. They’ll just click off to another site.
One of the best ways to speed up your site is to make sure that you’re using an efficient hosting company. The hosting company you choose has a big impact on the speed of your website. This will help your website load quickly for your visitors no matter where they are located.
Use a responsive web design.
A responsive design automatically adapts to look great on any device, including smartphones, tablets, and desktop computers. This type of website design is necessary because more and more people are browsing the web on their mobile devices.
Research shows that people are starting to prefer mobile devices over desktops! If your website isn’t designed to look great on a mobile device, you’re missing out on many potential leads.
Responsive design has become so common that it doesn’t cost any more than an average website. Most website builders will let you choose a responsive design for your site at no extra cost.
Use high-quality images
While your website’s text content is essential, imagery is also something that can help you to stand out from the crowd. Adding imagery and photos to your website has been proven to increase click-through rates and improve your overall search engine ranking.
Although you don’t want to go overboard with imagery, images can help you to add some visual interest to your site. You can also use pictures to show off your products and services more visually. Be sure to use high-quality images on your site whenever possible.
Don’t skimp on the blog (ever)
If you’re trying to decide between building a new site and redesigning your existing site, you should consider a redesign. New sites are great — but redesigning your existing site is much less risky.
But, one thing you shouldn’t skimp on is the blog on your existing site. Blogging is one of the essential parts of any online marketing strategy. It’s a great way to attract new visitors, build an audience, and generate leads.
You should know why you’re blogging, who your audience is, and what you want to achieve before you start.
Don’t forget the call to action.
The call to action is the button or link that asks your visitors to take action. It could be clicking on a CTA button to buy a product, downloading an e-book, signing up for a free trial, or clicking on an affiliate link.
Your website’s design is one of the best places to place your call to action. Most people don’t read every word on a website. They skim through the content and look for the things that stand out.
Your CTA should be designed to grab your visitor’s attention. And you can use visual elements like colors, bold text, and large buttons to draw attention to it.
With these web design tips, you’ll be able to take your website from decent to excellent. A website redesign is a great way to give your site a visual makeover. And you can also use these web design tips to redesign your existing site.
When designing your site, remember that visitors want to be guided through the site without being distracted.
Make sure you use large fonts for your content and keep your design simple. Avoid using too many colors, buttons, or images that might distract your visitors from the necessary information on your site.