A recent study showed that people are “95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format.” If you’ve been part of the group of individuals who is resistant to adding videos to your marketing strategy, the latest research shows the importance of adopting this form of media.With so many companies seeing favorable results, and the popularity of videos set to increase over the next few years, now is more important than ever before to reassess this part of your marketing strategy.
Consumer demand for video is increasing
By 2021, Cisco has predicted that 80 percent of all online traffic will be video-based. With YouTube streaming over 1 billion hours of video each day currently, this prediction should come as no surprise. Rather than watching content for entertainment alone, online videos have become much more valuable to both brands and consumers. Searching for video content online is now the way that people find out about new products, explore new places, learn valuable skills, and more. In fact, recent surveys have shown that 54 percent of people desire new and regular video content from their favorite brands. Respondents have even said that they prefer brands to produce videos over any other kind of marketing. Therefore, it has become of top importance to begin posting video content, since your audience is willing and ready to engage with it.
Most businesses now use video marketing
Over the last few years, the popularity of using video marketing has skyrocketed. 87 percent of all marketing professionals utilize video marketing as part of their strategy. From website videos to social media videos, it is easier than ever before to create this type of content. What results have businesses experienced after using videos as part of their marketing plan for the year? One recent study reported that “93% of marketers say they’ve landed a new customer thanks to a video on social media.” In addition to gaining more leads and sales, videos can greatly enhance the customer’s online experience with a brand. Between showcasing new products to teaching your audience a new skill or technique, you now have a more personalized way to reach potential buyers.
Creating videos can be inexpensive
Thanks to technology, quality video content can be created with a smartphone and an hour or two of your time. While you certainly can hire professional companies to produce your content (many large businesses do), you can also receive excellent results when you opt for the low-budget route. Because of the minimal costs in creating video content for YouTube, brand websites, and social media, you can expect fantastic ROI. When surveyed, 88 percent of marketing professionals who currently use video marketing said that they are happy with their current ROI.
As online consumers become more challenging to engage by the day, using strategies that are proven to work is crucial. Video marketing is more important than ever before to attract sales, engage current and potential customers, and to deliver an exceptional user experience.
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