ExecutiveChronicles.com | Top Digital Marketing Strategies You Need to Be Using Today | Companies that nurture leads generate 50% more sales at 33% lower costs. Unfortunately, many businesses struggle to generate leads in the first place. Using traditional marketing trends could limit your opportunities, too.
If you’re not using digital marketing strategies, you could struggle to reach customers.
Here are eight of the best digital marketing strategies you can use this year. With this guide, you can draw more customers to your brand. Then, you can gain more leads and boost sales with ease.
Get ahead of your competitors this year. Set your business up for lasting growth and success with these tips today.
Build Your Brand
Before using the rest of this guide to digital marketing strategies, take a moment to consider your brand. A distinct brand can help you stand out and remain top-of-mind. Otherwise, your business might fall into the background.
Take the time to establish brand guidelines for your entire team. Your guidelines should include your brand’s:
- Mission statement
- Vision statement
- Color scheme
- Font styles
- Imagery styles
Once you establish your brand, stick with it. Brand consistency can boost awareness and recognition.
In fact, it takes over five impressions before you start producing even a little awareness. Nearly 60% of consumers prefer shopping from familiar brands, too. The more they recognize and appreciate your brand, the more they’ll buy from you.
In time, you can maintain long-term, loyal customers. A single loyal customer is worth 10 single-purchase consumers. Meanwhile, a 2% increase in retention rates can reduce costs by 10%.
As you use this digital marketing strategy advice, remain honest and transparent with your customers. Transparency can gain loyalty in 94% of customers. Once you develop brand loyalty, you can generate repeat sales.
Your ROI could rise as a result.
Update Your Website
Once you develop your brand guidelines, use your branding across the rest of these digital marketing strategies. Start by updating your website. In many cases, your website is the first time people interact with your brand.
Make sure your website is fast and mobile-optimized. Use and buy an SSL certificate to remain secure, too.
Otherwise, follow the latest user experience (UX) design trends and Google’s Core Web Vitals. These user-centric ranking factors can help people use your site with ease. Otherwise, they might struggle to explore your content.
If they struggle to explore your site, they could leave without clicking around. Your bounce rate will rise, which can hurt your search engine ranking.
A lower search engine ranking could make it more difficult for you to reach customers.
Instead, consider working with an experienced web design and development agency. They can improve your site with the latest UX trends in mind.
Craft Wow-Worthy Content
Once you update your site, keep it looking fresh! Create wow-worthy, engaging content to draw more people to your site. For example, you can create:
- Blog posts/articles
- Videos (testimonials, company culture, vlogs, how-tos, etc.)
Take the time to gather audience and keyword research. Determine what questions your customers are asking online. Then, create content that helps answer those questions.
Use Search Engine Optimization
Search engine optimization (SEO) can help you rank higher on Google. Improving your search engine rankings can help you:
- Generate brand awareness and recognition
- Boost website traffic
- Appear before competitors
- Generate brand trust and loyalty
- Appear as a thought leader in the industry
- Generate leads, sales, and conversions
- Boost your ROI
First, create content using your keyword research. Then, optimize your content for a single keyword. You’ll need to add your focus keyword to the URL and page title.
Make sure it’s included in the opening paragraph, body text, and closing paragraph. Add it to an H1 header as well. Then, optimize any images for the post, too.
Sprinkle secondary keywords throughout your content to avoid keyword stuffing.
To boost your SEO rankings, you’ll also need to generate backlinks. For example, you can generate links that include your keyword in the anchor text. You can learn more about the anchor text ratio here.
Create Powerful PPC Ads
Pay-per-click (PPC) advertising is another effective way to generate awareness, traffic, and leads. You can create text and visual ads that direct people to your website.
You’ll pay each time someone clicks on your ads.
As you use these digital marketing strategies, consider working with an experienced agency. They can optimize your campaigns to make sure you’re not overspending.
Keep Email Marketing
Email marketing can help you nurture existing leads.
First, make sure you’re generating subscribers through a form on your website. Then, segment your subscribers into groups. You’ll have an easier time creating personalized content with each group in mind.
Personalized emails generate six times higher transaction rates. In fact, personalization can deliver eight times the amount of your spending, too. Create personalized emails that connect with your target audience.
Social media marketing can help you generate awareness and nurture existing followers. First, start sharing your website content. Use a strong call to action to direct people to learn more on your website.
Make sure you include a strong call to action on your blog posts to boost leads and conversions, too.
As people start commenting on your posts, comment back. Keep engaging your audience.
Work With Influencers
As part of your social media marketing strategy, consider working with an influencer. You can leverage an influencer’s existing reach to appear in front of more customers. You can also leverage their existing trust and loyalty.
Ask an influencer to promote your product or service. Consumers might decide to trust the recommendation. Then, they’ll visit your website to learn more about your offerings.
You can generate more referral traffic, which could benefit your SEO strategy.
As you use these digital marketing strategies, make sure to keep up with new trends, too.
Boost Your Business: 8 Digital Marketing Strategies for Lasting Success
Generating more website traffic and leads doesn’t have to feel like a challenge. Instead, give these eight digital marketing strategies a try. With these tips, you can expand your reach and set your business up for success.
Then, you can boost your ROI to get ahead of the competition.
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