ExecutiveChronicles.com | The Ultimate Guide to Marketing Supplements Online: Everything to Know | Do you remember when everyone used to go to the mall to find a GNC store to get supplements? While this option still exists, the majority of supplement sales are happening online.
Whether you offer fitness supplements, dietary supplements, or health supplements, you need to create a formidable online presence if you want your store to thrive. Almost 90% of consumers research products online before buying. Therefore, if your brand isn’t coming up in their research, you’re not generating any leads.
So how can you maximize your results of marketing supplements online? Surely, it’s not enough just to have a website.
We’re here to provide some guidance to help you with your digital marketing strategy. Keep reading for everything you need to know about generating more leads and securing more supplement sales.
Perfect Your Website Usability
As noted, simply having a website will not guarantee your online sales success. To have a successful website that converts, it needs to be user-friendly.
A user-friendly website is easy to use and visually pleasing to look at. It’s organized, intuitive, and simple to navigate.
Most importantly, it needs to be optimized for mobile devices. The majority of your online traffic is going to come from people who are using smartphones, tablets, and other mobile devices.
If your website isn’t optimized for mobile devices, it will load slowly and improperly for these users. This will likely result in a high bounce rate (users leaving your site quickly).
Invest in Your Search Engine Optimization Strategy
Next, let’s talk about marketing supplements online by driving people to your health supplement website. Even a perfectly designed website won’t draw traffic in without search engine optimization. SEO is the coding embedded in websites and used by search engines to direct users to the most relevant content based on keyword searches.
For example, you want consumers to find your website quickly when they search for things like “affordable supplements” and “best online supplement provider.” The higher your website ranks for searches like these, the more organic traffic you’re going to get. This means more leads and more sales.
To boost your SEO, create a blog for your site full of articles with relevant keywords. You should also:
- Register your website with Google My Business
- Get backlinks from other blogs and business sites
- Use internal and external links throughout your site
- Write captivating meta descriptions for each page of your site
- And more
If you don’t know how to implement SEO coding, write blog articles, or get backlinks from other sites, work with an SEO agency to help you establish your online visibility. SEO is the staple of organic online traffic.
Develop a Social Media Presence
Recent studies show that 72% of Americans have a social media account. We use apps like Facebook, YouTube, and Tik Tok every day to watch videos, catch up with friends, read the news, indulge in our interests, and shop.
Use the prolific nature of social media to your advantage. Develop a following by posting engaging content about the types of supplements you offer, tips on health and fitness, video tutorials, and more. Encourage your followers to share, comment, and like your posts to expand your visibility further.
Additionally, use paid social media marketing to reach audiences outside of your organic realm of influence. You can choose who sees your ads based on age, gender, interests, location, and other key demographics.
Paid social media ads also track engagement. You can see how many people engaged with your ad by liking, sharing, commenting, or clicking on the associated link.
Affiliate With Social Media Influencers
Next, explore a relatively new, yet thriving digital marketing strategy – influencer marketing. Social media platforms have created an environment where everyday people can become “famous.” Influencers can have anywhere from thousands to millions of followers.
Reach out to social media influencers who align with your brand to help promote your products. This can be an incredibly effective method of marketing supplements online.
Their followers will see that the influencer approves of and uses your supplements and will be motivated to do the same.
Pay for Qualified Leads
If you have unique or special types of supplements, you might have a smaller target market. For example, if your company specializes in supplements designed to improve the health of seniors, it could be beneficial to pay for qualified leads.
For example, paying for medicare supplement leads that come from pre-screened consumers that have agreed to be contacted can drastically increase your sales numbers. This can be far more effective than waiting for these consumers to come to your health supplement website organically.
Use Pay-Per-Click Marketing
Speaking of paid advertising, let’s talk about the merits of marketing supplements online using pay-per-click advertising. PPC is a clever way to increase your website visibility on search engines if you lack the SEO ranking to attract traffic to your site organically.
If you’re just getting started in the supplement business or are just now working to develop your online presence, PPC advertising can jumpstart your success. It allows you to pay the search engine site to bring your site up at the top of specific search results.
When consumers search for things like “health and fitness supplements,” your website will appear at the top of the page under the ad section. Ranking on the first page will ensure more consumers find their way onto your website. Then, you pay the search engine a predetermined amount for each click your website receives based on the paid promotion.
Want Better Results From Marketing Supplements Online?
Getting more leads and making more sales isn’t about having the lowest health supplement prices available. You don’t have to lower the value of your products to make more sales. Instead, invest in your digital marketing strategy to generate more hype about your brand.
And if you need more help marketing supplements online, don’t go anywhere. Take a look at some of the other articles on our website to find more helpful information. Our blog was created to provide a reliable source of insight for business owners like you.