As your business grows and becomes more successful, you might find yourself overwhelmed by all the new choices you need to make. You knew when you started your small business that it would be a big job, but success makes it an even bigger job! Though this is a good problem to have, it might feel like you can’t keep up with every aspect — which is a sign that you need extra hands.
Managing Your Finances
Making money is why you went into business for yourself in the first place, but as the saying goes: More money, more problems. It can be difficult to know how to wisely save, spend and invest your hard-made money — and the bottom line is that if you’re a busy entrepreneur, you simply don’t have the time that you’d like to devote to learning about all of your options. Hiring a portfolio manager such as Christopher Sarofim can take some of the stress off of you and give it to someone who knows the industry and understands its complexities. How do you know if you need a portfolio manager at all? There is not one magic sign that proves your necessity, but some telltale signs include:
- You’ve found yourself making mistakes or missing important details regarding your finances, and you’re getting frustrated.
- You feel overwhelmed anytime you consider taking a peek at your investment options and would rather do anything else.
- The language, terminology and overall concept are confusing to you and you don’t have the time or patience to understand it all.
Naturally, it is imperative that you do your research before hiring just anyone to manage your money. Know the warning signs before giving this person access to your most personal and expensive details and be cautious when you’re going through the screening process.
Social Media and Marketing
Passing out fliers and brochures by hand was easy enough when your business was in its infant stages, but things are different now and you need more than simple paper marketing. You’re looking to expand your target audience and get new clientele…and you haven’t the slightest idea how to make that a reality. Hiring a marketing specialist will not only give you a fresh perspective on how best to advertise, but it will also take the load off of you and leave you free to take care of other duties.
- If you like the idea of having social media accounts for your company but can’t be bothered to learn how to use the platforms, no problem. Marketing specialists are well-versed in all things 160 characters or less and are familiar with trending topics.
- Beyond witty Facebook posts and pretty Instagram photos, there is quite a lot of research involved in a marketing specialist’s job; understanding the habits and patterns of your audience is crucial if you want to connect best with them.
- Creativity is key when you want to make a memorable marketing campaign. A specialist can help you implement your vision in a successful way that resonates with your customers.
Taking phone calls and answering client questions in a prompt, friendly manner is essential. Arguably the backbone of your entire business, customers need to be treated with the utmost care and responsibility. They are the reason your business exists at all, and if you find that you’re not able to give them the attention they deserve, perhaps a dedicated team of customer support specialists could serve the purpose better. While you value your customers and want to keep them happy, you simply don’t have time to personally address the concerns of each one.
Consider the parts of running a business that you find you need the most help with and decide if you need to hire employees to help you shoulder the load. Handing over the reins does not mean that you are less invested; on the contrary, it shows that you care enough to do what’s best in the long run.