The Complete Guide That Makes Generating Website Traffic Simple | If you’re building a website, the hardest part is getting traffic. Believe it or not, over half a million websites are created every day, and only a lucky few of them build an audience.
Luckily, there are some steps you can take to position your website to generate traffic like the pros, and they can be very affordable! Let’s talk about generating website traffic and how to do it for cheap!
Generating Website Traffic: Know Your Target
The biggest challenge in any new business is figuring out how to turn a profit. You have to keep pouring money and effort in until you finally see the results you wanted.
Well, it’s certainly helpful to know when you’ll see the light at the end of the tunnel. You know you need to bring in traffic, but how much traffic does your website need?
Don’t scroll past this one just yet! There are plenty of options for you, even if you’re strapped for cash.
Most ad platforms allow you to do pay-per-click (PPC) campaigns, where you only pay a small amount based on the number of interactions your ad received.
You can scale this as big as you want, so there’s nothing wrong with dropping $50 just to give your ad a little boost. Most ad platforms even let you target your desired audience with really high levels of accuracy, so this is an affordable way to get started!
Use Social Media
Don’t underestimate the value of social media. Literally, half the world now uses one platform or another regularly. The best part about it is that it’s free!
If you’re not familiar with using social media for your business, it isn’t too tricky. Create an account (and a “page” if you’re on Facebook), add your company logo to your profile picture, throw a link to your website in your bio, and get started! It really is that simple.
Once you’re on, you now have a direct method of interacting with your potential customers or audience. If you don’t want to advertise or promote your posts, that’s fine. You can interact with the public on viral posts, try to make your own viral content, or even start following people hoping they will follow you back.
See if you can get your brand verified on the platform you choose. The blue checkmark is the status symbol of the internet and will go a long way toward establishing credibility with your potential audience.
Search Engine Optimization (SEO)
You’ve probably come across this term a lot when doing your research, and you might still have no idea what it means. Let’s make it as simple as possible. SEO is the process of using the right keywords, phrases, length of content, and other factors that Google’s (and others’) algorithms will see as optimal for a higher ranking.
It doesn’t have to be that complicated. However, it is very necessary. There’s a joke that says “the cure for cancer could be on the second page of a Google search, and the world would never know.”
The reason is simple, we choose what’s put in front of us, believing it to be the best. In fact, the number 1 result on Google gets a third of all the traffic on each search.
Not only that, but SEO will help you get more organic traffic, which is the traffic you don’t have to ask for with an advertisement. This is known to have better rates for sales, and for obvious reasons. Are you more likely to buy something if you looked it up or if you scrolled past one of the hundreds of ads on your screen?
Write Catchy Headlines
No, don’t make clickbait. Most people can smell that from a mile away. Keep creating killer content, but hook your audience in first!
However, do try your best to make your content irresistible. You don’t want people to feel like they can just scroll past it, but don’t let the content suffer because of it! Getting your audience is only part of the battle. Keeping them is just as important!
Securing a guest blog on a site with a lot of traffic is a sure-fire way to generate some for yourself. Blogs that already have a loyal audience can definitely help you out, as the audience likely trusts its content.
Affiliate marketing like this is a great way to get a boost, and you might even be able to get a good deal. Just reach out to a relevant, successful blog and see what kind of agreement you can come to.
Interview The Right People
If your website has audio/video content or a blog (which it should), interview thought leaders from the field. People often search for these people and look for interviews with them, and they may just happen to stumble upon your website while they do so!
If you write a blog about basketball and you get to interview Shaq, then the thousands of people looking for Shaq interviews are bound to find your top post.
If you’re able to land such an interview, put it on the top of your website as a highlight, pin it on your Twitter account, post it everywhere, and really make the most of it!
Watch Your Analytics
A smart marketer always keeps a close eye on their analytics data, as this can tell you a lot about what you’re doing right and what could use improvement. Watch for which posts are generating traffic, what they have in common, and what you can do to keep up that momentum!
Keep It Flowing
Generating website traffic doesn’t have to be rocket science, and it doesn’t have to break your bank! If you want quality traffic, then you know where to get started!
Starting a business is hard, but if you follow the right steps, you’ll be glad you did! Just keep up to date with us on the latest business news and keep that traffic flowing!