The Best Social Media Platforms for Digital Marketing | Social media is key in improving online visibility for businesses. But, with new ones popping up seemingly every other day, it’s hard to keep track of which social media platforms will best help your marketing strategies.
That’s why here, we cover the importance of social media to digital marketing, and follow with three of the best social media platforms for improving your business’ online visibility.
Keep reading to beef up your digital marketing strategy today!
The Importance of Social Media to Digital Marketing
The marketing game has changed drastically within the last two decades. No longer is it enough to advertise your business on your website; you have to use social media platforms.
Why? The proof is in the numbers.
According to a survey by Market Force, 78 percent of consumers report being influenced by a social media post made by a company. 81 percent of consumers in the same survey also reported being influenced in a similar way by a social media post made by a friend or family member about a company.
Yet, despite all the data that proves how effective social media is to digital marketing, many businesses are resisting this change because of the prevailing misconceptions surrounding it. These digital marketing misconceptions keep businesses from realizing their full potential.
Luckily, you can avoid falling into this way of thinking. The key is to find a social media platform that works for your unique business.
Facebook Remains Top Dog
Facebook remains the most popular platform for marketing and brand promotion. In 2020, Facebook had 2.7 billion monthly users. That’s 2.7 billion potential customers you can reach through marketing on this platform.
With a Facebook Business account, you can use helpful advertising tools and analytics. But, if you find that using Facebook doesn’t suit your business, there are many other platforms to test out.
Instagram Lets You Show Off Your Business
Since Instagram is a photo and video-sharing-based platform, it’s best for businesses that have eye-catching visuals or products to show off. From Instagram Live to Instagram Stories, there is no shortage of advertising tools you can use to enhance your brand visibility.
LinkedIn Is an Untapped Market
Whereas Instagram is more of a casual social media platform, LinkedIn is all about looking professional.
LinkedIn isn’t only useful for getting in touch with potential employers or employees, it’s also a great way to establish your business as an authority in your industry. Like with Facebook Groups, you can take part in LinkedIn Groups. There, you can ask or answer questions to further establish your brand recognition.
Harness the Power of Social Media
Now that you know of some of the best platforms to use, you’re ready to attack your social media plan. And remember, you may need to test out a few social media platforms before you find one that best suits your brand.
The opportunities for marketing your business on social media are boundless. By taking advantage of social media, you can be getting the most out of your digital marketing strategy.
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