Executive Chronicles | The 4 Best Survey Tools for Customer Research in 2021 | We know that the customer is always right and smart businesses succeed when they put their customer’s demands first.
But what are your customer’s demands? How do you garner feedback from them? How do you know what changes your company needs to make to please its customers?
You’ve got to find the right survey tools such as Fynzo Survey to get feedback. These tools will let you receive feedback from your customers and collect the survey data. This will help you when working on your strategy to improve customer experience.
Here are the best survey tools that we recommend:
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Google Forms
This is an easy-to-use free survey tool that works best for small businesses or even freelancers.
With Google Forms, you can offer your customers different types of questions. These include multiple-choice, short answers, long answers, and filling checklists.
You can also collect email addresses and provide your customers with a copy of their responses. You can also export your customer’s feedback to Google Sheets.
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Typeform
This survey tool asks your customers one question at a time. This gives them time to think about their feedback before moving onto the next response.
The free version allows unlimited questions and lets you export your data. The paid version starts at $35/month and allows for customizable templates.
You can also collect email addresses and other contact information through Typeform. This lets you follow up with your customers after they leave you feedback.
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SurveyMonkey
This is another easy survey tool that works best for smaller businesses. With this survey tool, you present your customer with all questions at once.
With the free version, you have a limit of questions for each survey. You can upgrade to more questions with a paid version.
The best feature is that you can let your customers fill out short answers, long answers, checklists, or answer multiple-choice questions. This makes it easier to offer a diverse array of questions.
You can also export your data to PDF and Excel file formats for your revision. You can also collect a customer’s contact information from SurveyMonkey.
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Qualtrics
If you have a medium or large business, you’ll love the features that Qualtrics offers you.
You have a variety of export options in multiple formats including PDF, XLSX, and CSV. You can also export data as graphs and pie charts.
You can collect detailed information about your customers and ask hundreds of questions. This is a great option if you want to create a specialized type of survey — such as a medical market survey.
This is a paid service and your pricing will get based on the size of your company.
Choose the Right Survey Tools
Now you can choose the right survey tools for your company’s needs. Make sure you test out these different survey tools before you decide what works best for your company.
For best results, try to send your customers a survey once per quarter. You want to always know what they think about your company.
Each quarter, after collecting customer feedback, you can develop a new strategy to improve customer experience.
You can find more great tips on business and entrepreneurship on our website!
