ExecutiveChronicles.com | Science or Snake-Oil? Find Out The Truth Behind These 4 Common Marketing Claims | In a perfect world, advertisements would tell you precisely what a product is and what it can really do, allowing you to make educated and informed choices. Of course, we live in a far from perfect world. Since the invention of marketing, its strategies have been focused more on profits than the provision of accurate information. So, to help you the truth from the tall tales, we’re exploring four marketing claims you’ve likely been wondering about:
1. Is a2 milk really better for you?
If you’ve visited a supermarket lately, you probably spotted bottles bragging about their a2 milk protein content. Makers of this type of milk claim that the a2 protein contains a type of casein protein that’s far easier on your digestive system, making it ideal for those who are sensitive but not entirely intolerant to lactose.
Though there hasn’t yet been enough scientific data collected, it seems the a2 folk may indeed be onto something. More research is required to make any solid claims about the health benefits of a2 milk. However, the existing research does support the claim that a1 casein can be harmful to certain individuals and that a switch to a2 milk may indeed improve their digestion.
2. Can crystal face rollers boost collagen production?
If you’ve ever ventured into the wilds of Instagram, you’ve probably been confronted by a puffy-lipped influencer rolling a crystal contraption over her face and claiming it was entirely responsible for her flawless skin.
Known as gua sha, this technique has been around since at least the 7th century, but does it actually do anything for your face? On the plus side, you’ll definitely be doing some good for your skin – stimulating blood flow and thus bringing more oxygen and nutrients to your skin. However, it’s unlikely that a crystal roller will have any impact on the composition of your skin. So, you can expect some subtle improvements, but this method alone won’t perfect your skin to the degree that many marketers claim it will.
3. Do you need protein powders and supplements to build muscle?
With names like Combat, Carnivor, and Green Bulge (yes, that last one is real), the protein powder and supplement industry is aggressive in pushing the idea that you need its products to bulk up or get lean. The truth is a whole lot murkier than the marketers would have you believe.
Protein powders can supplement a healthy diet. However, these products aren’t suitable for everyone and come with a number of risks and hidden dangers that many consumers aren’t aware of. The truth is, you don’t need protein powders, and if you wish to use them, it may be worth consulting a healthcare professional to ensure your use won’t be problematic.
4. Is there a cream that can clear up wrinkles?
Though the marketing claims are tempting, the sad truth is, there are no creams, no matter how expensive, that can erase your wrinkles. A good moisturizer can provide the hydration needed to minimize the appearance of fine lines and wrinkles, and sunscreen helps prevent skin aging. However, it is not actually altering the structure of your dermis. If you’re after a fix that won’t fade if you forget to apply your cream, then a plastic surgeon or dermatologist will be your best bet.
Ads are everywhere these days, and marketers are now designing them to look like native content. This means you need to be even more vigilant about the claims you buy into. Do your research before purchasing products with bold claims (yes, like Science or Snake Oil), and you’ll save yourself from being tricked by misleading marketing.
Science or Snake-Oil? Find Out The Truth Behind These 4 Common Marketing Claims