Sales 101: What is Elevator Pitch?

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elevator-pitch
Credit: Pixabay

MJ Gonzales │ Executive Chronicles.com

Twitter and TV Ads have one thing in common, that is to say your message in shortest frame.  If this is possible to casual sales talks, how you’re able to hook your prospects by chatting with them just few seconds? If you’re not aware yet, this is new Twitter-type of sales pitching and it’s called elevator pitch.

According to Investopedia elevator pitch is: “A slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator ride, usually 20-60 seconds.”

Given the fact that elevator pitch should be short and fast, it doesn’t mean that you are going to be sound like a rap singer or robot.  Otherwise you also miss the point of attracting the attention of your potential clients.   Thus, it’s good to give away the gist of your product or service and then put some sparks that make them ask for more. How?

According to Inc.com, the difference between ‘sales pitch’ and ‘elevator pitch’ is the formality of the former. With elevator pitch, the site shared that it should composed of three parts such as  tell  directly the ‘benefits’ of you product to them,  your proven edge among your competitors or your ‘differentiator,’ and asking their  availability fluidly for possible  business meeting. Inc added that’s it’s a wrong to move to assume right away to close the deal and forget to ask.

“Strong differentiators contain a fact that is concrete and independently measurable rather than unsubstantiated claims and opinions. They should NEVER refer to your emotions, which are irrelevant to the customer,” Inc .com shared.

Meantime, to be able to make your elevator pitch casual, but still inviting and effective you should also study how to deliver it.    Begin with writing samples of your short speeches and practice how you begin your spiels.  What you’re going to incorporate?  U.S. News & World Report imparted   consider who are your subjects, consider possible solutions to their queries, spice up  with your personal stories, and don’t forget the ‘wow factor’ effect to ‘hook’  your prospects.

“Stop looking at yourself and reciting your LinkedIn profile. You have to demonstrate that you have done your homework,” Chris Westfall, author of “The New Elevator Pitch and an elevator pitch competition champion said in an interview with U.S. News & World Report  . “You’re there to start a conversation – not chase your subject away.”