ExecutiveChronicles | Planning A Corporate Event, 5 Tips For Making It A Success | Corporate events are significant, multi-faceted events that bring together many professionals for a common goal. As such, a lot of planning is required to bring everything together, make these events a success, and bolster the hosts’ reputation. But how do you ensure your corporate event will succeed and gain your company’s respect within the business community? Our tips for success will ensure your next event is on the road to greatness.
Motivation
Before any other planning can go ahead, you need to figure out what the motivation for the proposed event is. Are you trying to showcase a new product line to potential retailers, put together a conference, or something else? Different types of events have different needs, so although you may have pulled off a terrific trade show last year, a companywide conference has different planning needs. Once you’ve identified the purpose of your event, you can move forward with the details.
Venue
The next thing on the planning to-do list is securing a suitable venue in good time. While some of the content details can begin to come together in the meantime, nothing else can move forward without an actual location. The Hale Centre Theatre is an excellent choice for a corporate event venue Utah due to its expansive yet flexible facilities. Look for somewhere that can provide all your event needs and is close to accommodation for those coming in from a distance.
Marketing
Particularly for large out-of-house events, marketing is vital to its success. Approach suitable companies for sponsorship deals as association with other brands help with financing and is fantastic for spreading the word. A relevant marketing campaign is also essential, incorporating emails, physical advertising, and social media tie-ins as appropriate. Even for small in-house events, not getting the word out promptly will see a low turnout as calendars fill up with other commitments that may be hard to rearrange at short notice.
IT
An avoidable technical fault with equipment on the day is never a good look, so ensure that a robust technical setup is in place. Run through everything in advance of the event so that audio and video run smoothly. Also, prepare for eventualities of tech issues with the audience and other components of the event.
Catering
Just as comparatively small office meetings have tea, coffee, and sandwiches provided, your large-scale event needs appropriate catering. People get thirsty and hungry, and you’ll quickly lose your audience if there’s no provision to take care of these needs. Tying catering in with sponsors can be an excellent way to have the catering taken care of, especially for things like tradeshows where a sit-down meal isn’t required.
Online or offline, sizeable industry-wide event or small inhouse training day, getting all aspects of a corporate event is vital. But by identifying the intent, getting the best location, and ensuring the fine details allow for smooth running, attendees will discuss your event long after for all the right reasons.
