Kyla Camille Nievera, Executive Chronicles | New digital marketing tools are changing the direct sale industry in a major way. Often, business marketers focus on keeping up with changes in the industry but fail to measure their effectiveness. Testing your digital marketing campaign strategies is equally as important as choosing the latest tools and technologies. The results enable you to make smarter marketing and product development decisions for your business. They can also promote new ideas and innovations that will steer your enterprise to higher levels. Here are three devices that can help you.
Data Analytics Tools
Data analytics is an integral part of any successful digital marketing campaign. Analytics tools are useful for analyzing the volumes of consumer data available on the Internet. The data provides valuable information regarding consumer behavior and patterns, trends within consumer circles, preferences, and locations of the target demographic. Through analytics, your business can analyze the information and improve its digital marketing strategies. For example, by identifying your target clients’ needs, you can develop your product to meet these needs and fill a niche in the market.
Additionally, analytics provides for the creation of a customized sales dashboard. These dashboards allow you to access information on all your firm’s online activities. These include sales and marketing data, inventory reports, website analytics, and social media ROI among others. The information obtained is valuable in determining the effectiveness of your strategies. For instance, if more visitors on your website convert, this is an indication that your techniques are working. If it’s not, analytics can give insight into the areas that need polishing so as to maximize the efficiency of your campaigns.
There’s no better way to know if your clients are satisfied with your product and services than by asking them. Customer feedback is an essential part of successful digital marketing. It gives you insight into what your customers want, which techniques are working, and which ones aren’t. There are various ways of obtaining customer feedback through social media, email marketing, and online surveys. You can create content about a product on your social media pages and encourage customers to give their experiences about the product and customer service.
You can also incorporate short surveys in your marketing and promotional emails so that clients can rate your services. Customer feedback gives you accurate information about the consumers’ needs. Make a point of showing your customers that you appreciate and value their feedback. This can be through responding to their reviews, either via email or on social media. Also, assess their recommendation and make necessary changes to improve your marketing campaign.
Artificial Intelligence Tools
You have designed a digital marketing campaign with emails, social media, business blogs, ebooks, and webinars. However, if you are just pumping out posts, tweets, and content without checking whether anyone is engaging with you, you might as well not do anything at all. Track your content and how it is faring compared to the industry standards. Monitor your social media following and find out whether it is growing. Are your followers reading, retweeting, and sharing your content? Is the traffic on your website increasing or decreasing? Are visitors converting and taking the course of action?
If any of these areas isn’t delivering as expected, you need to rethink your strategies. It could be that you need to provide more engaging content to encourage readers to engage with you and share with their circles. You may also need to optimize your website for SEO so as to improve its ranking and increase conversion rate.
Adopting various digital marketing strategies isn’t fruitful unless those tools are delivering the desired results. Make use of analytics tools to monitor your online platforms and engage with your customers. Encourage customer feedback and take a step back every once in awhile to track your marketing techniques and assess their efficiency.