ExecutiveChronicles.com | Making Sense of Social Media Marketing Pricing Plans: How Much Is Too Much? | You might wonder why you can’t reach the 72% of Americans who use social media. You need to get an outside perspective to crack the social media code.
Does it seem like everyone is a social media consultant or agency these days? There are countless freelancers and agencies that specialize in social media marketing.
You have to be aware of the differences in the quality of social media marketers. You also have to know how to compare social media marketing pricing between the companies.
Keep reading to learn about social media marketing agency pricing and how you can find the right company for your needs.
How Much Does Social Media Marketing Cost?
The price of social media marketing depends on your business and your goals. For instance, if you want someone to write content and post regularly on three accounts you should expect to pay more than someone handling one account.
If you want someone to manage engagement as well, then you’re going to pay more for that. You should expect to pay between $1,000 and $3,000 a month for social media marketing.
Social Media Marketing Pricing Structure
A social media marketing agency usually offers tiered packages of services. They vary by the number of social media channels and posts.
Some of these pricing structures include a social media ad budget to increase your reach.
When you look at social media marketing services, stay away from a cookie-cutter approach. You want to make sure that you use the right social media platform to reach your audience.
Choose a company that takes the time to ask you about your business goals. They should do plenty of competitive and target market research before they begin.
The best companies start with a complete social media audit and develop strategies to improve your social media progress. They have a standard process, but they’re also able to tailor their approach to your business.
Beware of Inexpensive Social Media Marketing Pricing
You’ll probably come across a quote that seems too good to be true. You should think twice before you sign up with a company that offers social media marketing for a low price.
These are volume-based businesses. In other words, they have to serve many customers in order to make money. That’s true for a freelancer charging $250 a month and an agency charging $500 a month.
Let’s say the freelancer has to make about $4000 a month to pay the bills. They have to serve 16 clients in order to pay the bills.
How much attention do you think the freelancer is able to provide your account? You’ll get very basic work, which won’t generate the results you need.
Make the Most of Social Media Marketing Services
It’s not easy to outsource social media marketing. You have to find the right agency and figure out social media marketing pricing.
Freelancers and agencies use similar pricing structures. Be clear on what your business needs and find someone to help you meet your goals using social media marketing.
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