ExecutiveChronicles| For many, just hearing the term “MLM” can send shivers down the spine because many believe that MLMs are pyramid schemes. Multi-level marketing businesses are often known as scams that promise the world and never deliver. You often hear stories about how MLM workers are pushy and try to force you to not only buy products but become a salesperson yourself.While some MLM businesses operate this way, these are generally the ones that fail. There are plenty of self-employed individuals who run successful MLM businesses. What sets these businesses apart from the ones that most try so hard to avoid? Here’s what makes an MLM business successful.
They Know Their Target Audience
One of the biggest issues that many new MLM business owners make is that they try to sell their products to (or recruit) everyone. Just like any other business, not everyone is going to be interested in what the MLM is selling. The ones that try to sell to everyone typically have the hardest time. Trying to market to someone who isn’t interested is a waste of effort. The successful ones are those who know their target audience and put their efforts into marketing to those individuals.
They Actually Have Products
Many people believe that all MLMs are pyramid schemes. No actual products or services are being sold. Instead, the scheme focuses on bringing in new recruits so that those recruits can pay to find some of their own. This type of business is illegal but many MLMs are more focused on bringing in more recruits rather than selling any actual products.While these types of MLMs exist, there are plenty out there, like Le-Vel Thrive, that have actual products for sale. These products are the focus of their business, rather than the recruitment of new sellers.
They Believe in Their Products
Not only do the successful MLM businesses have actual products for sale, but they also believe in their products. Their products are high-quality and the business owners use them themselves. They can speak to the benefits of their products and just what they can do for potential customers. A successful MLM business owner knows their products well and can make effective suggestions based on the needs of their potential customers.
They Don’t Hound Their Customers
One thing that gives MLMs a bad name is that many business owners hound potential customers and try to turn them into new recruits. While it’s perfectly fine to talk about the benefits of becoming a seller, not everyone is going to be interested in becoming one themselves.The most successful MLM businesses know how to take “no” for an answer, whether it’s for a sale or to become a seller. They also know that not every no means their potential customers will never be interested. Some just aren’t interested at the time. To avoid pestering those people, the business owner asks to put the person on a mailing list so that they can follow up in a few months. This way, the business owner isn’t being pushy and they create a much more positive experience.
They Know How to Market
Many MLM businesses don’t truly know how to market. They might try every marketing strategy that they know of at the same time, which can become quite overwhelming. Or, they might stick to one form of marketing, regardless of how effective (or ineffective) it is. While the goal is to reach as many people as possible, the best MLM businesses know what marketing tactics are most effective and can implement a few at the same time. They also know to switch things up if a specific tactic isn’t working well.While MLMs have a generally negative reputation, that doesn’t mean that they’re all bad. The best, and most successful, individuals who run their own business as a part of an MLM know their audience, how to market, and aren’t pushy. They know their products and believe in them. If others choose to join them, they provide support for success rather than just using their new recruits as numbers to be used for their own gain.