Executive Chronicles | Where do Filipinos want to live? Global real estate website Lamudi provides an answer to this question by looking at its online search data from the first nine months of 2017. Based from the choice of more than 11 million site visits, these are the preferred locations of online property hunters in 2017.
- Quezon City
Metro Manila’s largest city (both in terms of size and population) is still the Philippines’ most popular city among property. According to Lamudi, Quezon City’s popularity can be attributed to the sheer volume of listings available, which number around 15,000 properties for sale and for rent. The city also has a number of high-ticket real estate projects in the pipeline, most notable of which include the city’s official CBD, Triangle Park. It is also noteworthy that some of its neighborhoods, including Cubao, Eastwood City, Commonwealth, and Fairview, are some of the most searched areas on the Lamudi platform.
The “City of Subdivisions,” southern Metro Manila’s Parañaque is the second most searched city on Lamudi for the first three quarters of 2017. Aside from its popular enclaves—including Merville Park, BF Homes, Multinational Village, and Better Living Subdivision—Parañaque is also home to the up-and-coming Entertainment City, where three of Metro Manila’s multibillion-dollar resort casinos are already operating.
At third spot is the Philippines’ business and financial capital, Makati. Although it may seem that people are looking further afield due to the city’s sky-high property prices, Makati remains a highly sought-after location, which is best demonstrated by a number of exciting projects, especially those outside its central business district (CBD) area. Some of the areas that are gaining attention include Brgy. San Antonio and Chino Roces Avenue, both of which now boast condo projects from some of the country’s biggest players.
The Queen City of the South is the fourth most searched city for real estate during the first nine months of 2017. Its laidback ambiance complemented by modern conveniences is hard to resist, which entices many to invest or even relocate in the city. It is also worth noting that Cebu is perhaps one of the few cities outside Metro Manila that boasts a full-fledged, master-planned business district.
- Las Piñas
Las Piñas is the fifth most preferred destination by property seekers. Like its neighbor to the north Parañaque, it boasts numerous gated communities catering to both affordable and high-end markets. The city also has a distinct residential feel that attracts many house-hunters and with transport infrastructure in the south rapidly developing, it will not be surprising to see many to start moving to Las Piñas soon.
Often overlooked, the City of Manila is a fresh entry to the top ten most searched city for real estate. However, considering the immense evolution that is expected to take place in the city, we can expect to see more and more people check out Manila for its real estate. Many condominiums and townhomes projects are currently in the pipeline, particularly those found along Taft Avenue, Roxas Boulevard, and even under-the-radar neighborhoods like Santa Ana. In addition, the city’s local government announced a reclamation project on Manila Bay to start soon. This makes Manila not just a good place to invest, but a city to watch out for in the coming years.
Pasig is home to the eastern half of Ortigas Center—one of Metro Manila’s three most important business districts. Because of its strategic location, real estate choices in the city continue to surge up. Its property offerings are diverse, from office and commercial spaces and mid-end and upscale condos, to houses and townhouses in both high-end and mid-end gated communities. This makes Pasig a worthy top-of-mind destination when it comes to real estate investment.
Taguig is home to Bonifacio Global City (BGC)—one of the most important business districts in the country. As the live-where-you-work concept is more appealing to homebuyers nowadays, Taguig is a popular choice among online property-seekers. Aside from BGC and McKinley Hill, other Taguig areas are also gaining popularity, including Brgy. Ususan, AFPOVAI Village, and Arca South, among others.
- Santa Rosa
This Laguna city, located approximately 38 kilometers south of Metro Manila, offers some of the most highly sought-after properties outside the Philippine capital. Santa Rosa has a number of high-profile gated communities and mixed-use developments, including Ayala Land’s Nuvali, Cathay Land’s South Forbes, and Vista Land’s Sta. Elena City. The city is also well-connected to Metro Manila and the rest of CALABARZON via the South Luzon Expressway, while the upcoming Cavite–Laguna Expressway (CALA) will make it high accessible from the Kawit Exit of the Manila–Cavite Expressway.
Located east of Metro Manila in Rizal Province, Antipolo is mostly known as a tourism hub and a pilgrimage site, but this year the city is getting much attention from property-seekers. This city, home to almost 780,000 residents, is the place to be for value-for-money properties for first-time homebuyers and starting families.
Lamudi Housing Fair 2017
Many real estate choices from the top ten most-searched cities on the Lamudi platform will surely be available at the upcoming Lamudi Housing Fair, slated this October 13–15 at Megatrade Hall 1, SM Megamall in Mandaluyong. Exclusive property discounts, auctions of foreclosed properties, and home-buying and investment seminars are just some of the highlights of this year’s housing fair. For more information, visit www.lamudi.com.ph/housing_fair.