How You Can Create the Best App for Your Business

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How you can create the best App for your business
Image source: Envato

ExecutiveChronicles.com | How You Can Create the Best App for Your Business | Before walking you through the steps on how to create the best mobile application for your business, let’s lay down some statistics to show you how important a well-designed and well-executed mobile app is. According to a study by Asurion, a tech protection and support company, the average American checks their phone at least once every 10 minutes. Another report by Datareportal shows that 66 percent of the global population now use a mobile device. Last but not least, according to eMarketer research, users spend more than two hours per day using mobile apps, 90 percent of which is spent on mobile apps and only 10 percent on browser activity.

Identify Your Main Objective/s

There is no fixed set of qualities or list of ingredients that make the best app. Each business has its own needs, objectives, and strategies that will shape the app’s design and functionality. The best app for your particular business should embody your brand’s culture and shared values while also providing a positive user experience. So, what would be your main objective for building a business app? Is it for a more efficient way of disseminating information i.e. new product releases, blog posts, software updates? Is it meant to replace or supplement your website? Perhaps a way to target a younger audience?

Draw Up a Wireframe

If you don’t come from a product design or development background, the term “wireframing” may sound foreign. In a nutshell, it’s a rough draft of your app’s layout. You can imagine it as pages of your mobile app but without any of the colors or content inserted yet. You can also think of a wireframe as the architectural equivalent of a builder’s plan or engineer’s blueprint. Write your app’s architecture on a piece of paper or use a wireframing tool online. Either way, do not write a single line of code without first having a detailed wireframe on hand.

Consider Using an App Builder

Entrepreneurs who aren’t technically savvy with code can use an app builder/maker to quickly whip up one without having to devote time and energy in learning the craft. The best app maker will be simple to use and work with, gives you full control over design elements, and lets you add new features quickly and hassle-free. The cost will vary based on how large a scale your proposed project is, but many app makers will give you a free, no-commitment trial period wherein you can test out their platform’s capabilities.

Pick a Development Method

Without going into the specifics of each one, there are five different methods to build a mobile app – native, hybrid, rapid, cookie cutter, and, as mentioned earlier, using an app builder. Each method has its own pros and cons. For instance, a native development approach comes as the most flexible way to develop an app but is also the most expensive. For businesses on a shoestring budget, hybrid app development may come as the right fit. It relies heavily on JavaScript, which means you only have to build your app once and then deploy it on iOS, Android, and whatever else platform you can think of.

Test the Heck Out of Your App

Just because your app is running smoothly on your device, it does not necessarily mean you are ready to launch it for the rest of the world to consume. There are many kinds or stages of testing involved in app development. For instance, there is Alpha testing, which is usually a planned or actual testing performed by potential consumers of the app or by contract testers. Beta testing, on the other hand, involves launching your app to a limited group of users. Beta testing usually goes on for a few months, during which the business collects feedback from users and then uses that feedback to make the appropriate changes.

The best app for your business is one that satisfies your users and, at the same time, is able to convert them into paying customers. Thus, it only makes sense to include their input when you decide on your app’s design and functionality. This way, you nail down the features and the cosmetic traits that are most important to your target market.