How to Create Effective Customer Testimonial Videos | Online video editing services have changed the way small businesses go about advertising their products and services. In the past, creating your own video testimonials would cost you quite a lot of money. So if you decided to hire an agency to do it for you, your wallet would feel the impact. Now, an online video editor allows you to make your testimonial videos without breaking the bank. I recently found out that if you visit this website, you can quickly create video testimonial content that rocks!
Let’s uncover how to create effective customer testimonial videos. Then, you can use them on your business website or in your social media marketing campaigns. But first, we’ll go over just what a video editor is. Let’s get moving!
What is an Online Video Editor?
An online video editor is a very handy tool for those who are looking to spice up their marketing efforts. By using it, you can create professional-looking videos in a fraction of the time it would normally take. With all of your videos put together, you can easily upload them to social media or your website. This will help you share valuable information with all of your customers, while also providing helpful visuals that they’ll want to share and view again and again.
Why are Customer Testimonial Videos so Important?
These days, a written review is not enough for a consumer to trust you. Your potential customers need to see how you look, how you present yourself, and your enthusiasm about your product or service before they decide if they want to buy it. A customer testimonial video gives them that opportunity. However, it can be more difficult to get than you think. Here are some ways you can capture excellent customer testimonials that will resonate with your audience.
Is it Easy to Create Testimonial Videos?
Today, many people are on video for work or fun. While recording your testimonial might seem like a simple thing, it can take more preparation than you think. From working with professional and amateur videographers alike, I’ve seen that such videos need some initial guidance, and so should you.
Make sure you have a solid location that can show off what your company is about. Also, prepare a good script (you may want one of your reps to write it) and a solid location that will show off what your company is about. Otherwise, be prepared for retakes and time-wasting fixes after you wrap up. No matter how excited customers are about sharing their experiences with you, they may not have any idea how to tell their story effectively without your help.
Steps to Create Stellar Customer Testimonial Videos
These days, testimonial videos are an essential part of running a successful business. In fact, 92% of customers say they’d rather watch a video about a product than read about it. So how do you ensure yours stands out from all the rest? Simply follow these steps to create effective customer testimonial videos.
1) Use an Online Video Editor
It can be a little tricky when you’re first getting started. Editing your first video might seem overwhelming, especially if you’ve never done it before. Luckily, Promo’s online video editor offers the templates to create a custom video quickly and easily. You can add effects, text, images or graphics, and more. It’s like having an in-house agency helping out with all your marketing needs! Once you try the editor, you’ll wonder how you ever got by without it.
2) Get Great Sound Quality
Make sure your microphone is placed correctly. Having it too close or too far from you will affect how well you sound on the video. Experiment with different distances until you find one that sounds best. And if you want a bit more control over the sound quality, go with a lavalier mic. It often produces cleaner audio than a headset or handheld one. Plus, some cameras have built-in mics that are pretty good at picking up audio, so consider trying those out as well before investing in an external mic.
3) Record From Multiple Angles
If you’re trying to give your customers a 360-degree view of your products or services, video testimonials will be a vital marketing asset. But it’s important that your video looks more professional than one taken with your smartphone. An easy way to do that is by recording from multiple angles using a high-quality camera and tripod. Avoiding distracting backgrounds, such as bare walls or busy patterns, is also key.
4) Add Relevant Details
Before you begin creating your testimonial video, make sure you explain in detail what it is and what purpose it will serve for your business. If possible, also show a sample video so they have an idea of what’s expected of them. This step should help get things moving smoothly when your customers arrive at your location to record their reviews.
Final Thoughts
It’s hard to say what will make a great testimonial video since each business has different needs. On one hand, you want your customers’ videos to be genuine expressions of their feelings about your product or service. But on the other hand, you don’t want random videos that sound nothing like how your customers normally talk! That makes it harder for people watching them connect and actually feel good about buying from you.
