ExecutiveChronicles.com | Grow Your Email List In Smart Ways Using Instagram | Instagram marketing can help you grow your email list significantly but you will need to use it in a smart way. Typically, Instagram marketing does not only enable a business to gain more followers. It also helps in other things as well such as:
- Boost eCommerce sales
- Getting more organic traffic to a company site and most importantly
- Grow your customer database with your email list.
In short, this platform is the most powerful tool that will help any business to reach their goals.
Integrating email marketing with Instagram marketing is a common process followed by business owners, digital marketers and social media marketing experts like Gramista. Therefore, if you want to sustain this modern business world you should not ignore email marketing and not use Instagram to grow your email list.
The effectiveness of email marketing even to this day are demonstrated by the following facts and numbers:
- It provides a $44 return for every dollar spent
- It is 40 times more powerful to acquire new customers than Twitter or Facebook
- Influencers and bloggers earning over $50,000 a year are two times more likely to focus on email marketing technology and
- It fits in perfectly with Instagram creating endless opportunities.
Experts say that Instagram presence will bring in better results and users will be more interested in providing their email addresses and other information. Therefore, factoring email marketing and Instagram marketing will provide you with a perfect formula to increasing your sales.
Scraping your users
The first thing that you need to do in order to grow your email list is scrape emails. This is the process through which you obtain:
- Hashtags and more.
This will enable you to know the users who are interested in your niche. It will also enable you to take the necessary actions to scrape more emails.
- You will need to use the tools correctly and follow the specific process that includes logging in using one Instagram account. It can be any account and you can even create a new IG account only for scraping. After you enter the username and password you will see the ‘logs’ and proceed further.
- Then you will have to import the list of hashtags. You can also write them one by one in the box on the left side.
- Just click on the start button next and the software will start doing the job for you. You can see the progress of scraping emails on the logs.
It will scrape pretty fast. However, it is normal to get an error message during the process. At these times, the tool will pause for a couple of minutes as Instagram recommended. After that the normal process will continue.
Identify your competitors
You will need to identify your followers so that you can ‘steal’ followers from them. Start with your local competitors and add them to your list of Instagram accounts. However, you will need to find similar accounts to yours for that matter and that is possible when you use hashtags for searching.
You can also use several free toolsto find Instagram influencers and when you search for specific hashtags. This tool will allow you to have a list of those popular accounts that may have used the hashtags recently. You will also come to know the total follower count as well as the average engagement percentage of them for each post which is most important for your marketing success.
You will simply need to know and identify the followers of your competitors who are most likely to follow your brand. Do not assume that social media platforms will last forever because, several studies show that the life expectancy of a social network can be shirt and Instagram is no exception to that rule.
This means that in spite of the increase in the number of daily user growth of Instagram, it also loses quite a large number of users as well on a daily basis, and there are lots of reasons for people leaving the platform.
Collect emails from different sources
You can collect emails from your website, Instagram and even import them manually. Your website for that matter must have a relevant web domain. You can use WordPress to build a website. This will allow you to:
- Have more control over your website
- Ensure more flexibility
- Incorporate added functionality
- Implementa free or a paid plugin and most importantly
- Have more control over the costs.
Lastly, you must set up a signup form for the users to fill out. You can use several different tools for that as well.
If you want to collect emails manually and import them by advertising on Instagram. This will prove to be the most effective way to create a long and strong email list. You can collectemails at shows as well by having some type of a signup sheet for your followers. In this form, they will write down their email addresses which you can addto your list.
You can also scrape emails from Instagram using tools like InstaPrimed. This is a powerful multi-threaded tool that will enable you to extract email addresses from the Instagram mobile versions directly through the Email button. The servers of the tool will manage everything for you and there are no proxies required. Everything will be done in minutes.
The final thought
Before you start scarping the emails you will need to find the usernames of only those users who are interested in your product. For this you will need to use proper tools once again to know about the followers, the hashtags as well as the following.
These tools will help you to get info about the accounts such as:
- Phone number
- Follower and following count
- Full name
- Media count
- Instagram category
- Website URL
- Address, zip code and the latitude and longitude.
All these tools are easy to use to scrape data from any Instagram account and specific type of engagement. This includes extracting those usernames that have liked, commented, shared or engaged with your Instagram post or ad in any way.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.