Growth hacking refers to the use of targeted and low-cost strategies to scale and grow a business. This technique has become popular tend among savvy startup founders looking to increase their visibility, attract leads, and boost their sales.
Nevertheless, most new entrepreneurs either do not know the proper way to go about or are implementing their growth hacking strategies incorrectly. Many young businesses focus on pushing forward and hiring people in a bid to boost their sales without a strategy in place. The consequence is that their efforts do not result in the desired outcomes. As such, if your current strategies are not bringing in profit, it means that you are not doing it right. The following are ten growth hacks that will help you drive your sales if implemented the right way.
- 1. SEO
In this day and age, if your business cannot be found online, you may as well close shop. Moreover, even if you have a website, but you do not rank highly, you will be losing out on many potential leads that you can convert into sales. As such, having stellar products is not everything, letting your target audience know that you got what they are looking for should be your main concern.
While you might think that advertisements might do the trick, research shows that most online users are averse to ads. Thus, you will spend top dollar on advertising with very little ROI. This is why you need to focus on SEO.
Search engine optimization refers to the various techniques applied to your website in order for your webpages to rank highly whenever a search for the products or services you offer occurs. Interestingly, most internet users rarely go past the first page of Google results pages during their search. As such, you should do everything you can to ensure you appear prominently and on the first page of search engines. That is what SEO is all about.
Nevertheless, SEO is a field that needs expertise in order to get the best results. Consider enlisting the help of top SEO solutions such as Arvig Media to help get your website to rank highly in Google as well as other search engines.
- Encourage Happy Customers to Share
People are more willing to believe the user experiences of other customers than what you tell them your product can do. Therefore, it is important that you make your happy customers your brand’s advocates by encouraging them to leave online reviews sharing their great experience with your products.
- Utilize Influencers
Influencers are people with massive social media followings who have garnered followers due to their lifestyles. Such people have a huge influence on their audiences. If the influencer endorses your product, a lot of their followers will have a positive perception of that product. As such, teaming up with an influencer could positively impact your brand image.
- Implement Automation
As you get more and more customers coming to your site and making inquiries, it will be almost impossible to take care of all of them. This brings about the need for automation. Most business functions such as customer service can be automated by the use of AI bots that serve as store representatives and respond to all questions your visitors might have. Also, automate your social networking and email campaigns so that you can have more time working on other important aspects of the business.
- Exemplary Customer Service
There are many reasons why customer service should be among your top concerns. For one, an unhappy customer might leave a negative review on your site, thus compromising your credibility. Moreover, dissatisfied customers are likely to go out of their way to dissuade other people from buying from you.
For every unhappy customer who expresses dissatisfaction, there are several unhappy others who have opted to keep quiet and take their business elsewhere. More often than not, the sustainability of your business depends on your existing customer base rather than new customers. Thus, losing your current clients due to poor customer service means you will not only lose a growth opportunity but also your sustainability. Besides, customers are willing to pay more if there is good customer service.
- Good Content
Content is in the heart of SEO. It is what allows customers to find you in the first place. Therefore, focus on creating content that offers valuable solutions to your target audience’s needs.
- Utilize FOMO
The fear of missing out is a powerful motivator. People are afraid of not ‘being in the loop.’ As such, try and incorporate exclusivity into your brand by offering time-limited offers on some of your products. You will be leveraging people’s FOMO to increase visibility and sales.
- Offer Something for Free
Truth be told; people love free things. Utilize this to your advantage by offering a product or service for free within a certain time frame. This will create a buzz around your brand, and you will get more leads that you can convert into sales in the long term.
- Work to Make Your Product Perfect
The amount of competition today is staggering. With the availability of a myriad of options, consumers are always looking for the best. As such, ensure that you are continuously refining your products in order to garner a reputation of being the best in your niche. Again, this will be reflected in the reviews that your customers leave.
- Have Like-Minded People Working With You
You can only play so many roles or wear so many hearts. As your business continues to grow, you will have to hire help to assist you in managing and driving the business. It is therefore important to ensure that your talent acquisition strategy is impeccable so that you can get like-minded people who will be working towards accomplishing your goal. Your human resources are the most vital asset in your business.
Growing and attaining profitability is substantially harder in today’s market due to stiff competition. Your competition is likely doing the same things you are. As such, you should always be on the lookout for ways to be a step ahead as that is what is going to ensure profitability. Utilize the above hacks to help you grow your business and boost your sales.