ExecutiveChronicles.com | Follow the top Instagram Updates to stay ahead and for successful marketing in 2020 | As the time approaches 2020 and life and business, both are predicted to be as fast as never before you need to stay updated with the latest technological developments in the field of business marketing. This will help you to stay ahead in year and years to come as well as ensure success to your social media marketing.
It needs no special mention that Instagram is the best social media platform for business marketing. Therefore, without beating around the bush, take a look at the latest in this platform that will make it all the more effective and productive for your business growth.
Instagram has introduced IGTV with an intent to raise the engagement of the users with the brands they follow. Though the feature did not take off as expected by Instagram, it is slowly and surely gaining popularity among business owners and marketers such as Blastup and others who want to excel in this specific field.
This in-built feature has one of the most significant abilities: turn the alerts on to inform the users about the availability of the new episodes in a series that they have been following.
Privacy and moderation
Instagram, like any other social channel, has its share of tolls. It is for this reason you need to be careful about these and stay on top of the privacy and moderation aspects, the new features introduced to this platform. This is a significant aspect of mastering the app, apart from being good at creating content with photos and videos.
For this, you will at least have to choose whether to keep your Instagram account private or public. A private account will have the following:
- Anyone wanting to follow you will require to seek permission from you
- You can use several other options by tapping the gear or settings icon in your profile
- You can even choose to hide comments that may be reported as offensive
- You can also add your selected keywords to screen out
- You can even turn off comments on individual posts entirely and
- You can, or you should turn on the two-factor authentication feature so that you can add an extra layer of protection to your account from the hackers.
The best practice to follow is to archive individual posts without deleting them from your account to use later. You will also be better off when you get yourself a second account.
Add flair To Instagram Stories
Use the new feature on Instagram to customize your Instagram stories. You can use different elements to do so, such as:
- Create an original and more attractive text
- Add a better caption
- Include bold and attractive colors
- Use definite markers
- Add a variety of stickers as well to your content.
All these will not only rev up your content but will also amp your creativity up, which will, in turn, help you to reach out to a wider and more diverse range of people.
Also, make sure that you add GIFs to create a more significant impact on the users with your Instagram Stories. You may also try out other useful updates such as A/B Poll or Slider Poll as well as add different relevant links to your site to increase site traffic and make your Instagram Stories more interactive at the same time.
Apps to schedule posts
Now you can also schedule your posts by using different apps that are available for free or at a price. You can choose a feature from the Instagram platform itself or choose any third-party app that is equally good and productive.
If you already have incorporated Instagram with your social media marketing strategy, it is time to think about scheduling the posts with different schedulers. This is important because:
- All the users are not active on the platform at the same time and
- It will ensure that you post your content on peak time and days for wider reach.
This is an easy-to-follow process that will help you to increase visibility as well as awareness of your brand. You will be able to create a better impact online, and brand identity with your visual contents posted just at the right time.
Schedule posts in advance
When it comes to scheduling your posts, do so in advance. This is because, just like you, everybody has a busy life to lead. Scheduling your posts in advance will ensure that:
- You do not miss out on the most opportune moments and
- Your followers do not miss out on any important posts or announcements.
You can do this through Facebook Creator Studio as it now allows even the Instagram users to use this core feature. Now you will not need to use and rely on those third-party tools such as Sprout Social, HubSpot, or Hootsuite.
The Facebook update will also allow you to schedule:
- Single posts
- Multi-photo posts and even
- IGTV videos, and others.
All you need is a Facebook business account.
However, you will not be able to schedule Instagram Stories in advance using this feature. This is because the app developers want to retain the real-time nature of it. If you want your Instagram Stories to appear at a specific time, you can do that by creating an Instagram Stories ad. This will also add to the exposure of your Instagram Stories.
Creating best Instagram Stories
You can follow different ideas, tips, and tricks to create some of the best Instagram Stories. You will not have even to download any extra photo editing tools or graphics apps for it to stand out. A few of these ideas include:
- Using ombre or e rainbow letters
- Adding flashes of color to the text
- Changing the color of the background
- Using separate letters as decorations
- Mixing up fonts and handwriting
- Adding a drop shadow and
- Using your text as a backdrop.
All these are tried and tested ways to improve the appeal of your posts and create a unique brand identity. Thanks to the updates and new features of Instagram, things look pretty simple and better now.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.
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