WED | Find Your Footing – 5 Essential Tips For Newcomers To Google Data Studio |Google Data Studio is one of the most powerful tools that marketers and business owners can use to peek behind the curtains of their website’s performance. However, it’s not the most newcomer-friendly software on the market. When you open Google Data Studio for the first time, it’s understandable if you start feeling overwhelmed by the sheer amount of data suddenly at your fingertips. However, there’s no need to stress. Taking some time to get your bearings will ultimately help you leverage Data Studio to yield powerful results. From data studio templates to blending your data, here are four tips to help you make the most of Google Data Studio.
1. Understand Your Priorities
Google Data Studio can show you a lot of data. You can see everything from search result rankings to specific page traffic and landing page conversion rates. The thing is, it’s unlikely that you’ll need to see all of that at once.
Before you dive into GDS for the first time, you should ask yourself: what are your biggest priorities? What is it about your website that you need to understand and analyze? Once you’ve got that clear, you’ll be able to use your reports in ways that effectively serve your business.
2. Choose the Right Template
One of the best things about Google Data Studio is its versatility. It gives you a multitude of presentation options before even starting your report. Thankfully, many templates are targeted explicitly towards specific kinds of data, such as online storefront transaction trends or blog site traffic.
Depending on what you want to assess, you can choose from one of these templates or start with a blank report for the most customized experience. You have plenty of great options for premade templates, which could be a great way to cut down on time while you’re learning how to use the software.
3. Select Your Sources and Blend Your Data
Google Data Studio comes with one crucial advantage over other data visualization platforms. As an official Google product, it can easily connect to Google search data and other powerful Google apps like Analytics and Ads without any additional fees.
When you’re just starting with GDS, you might want to limit yourself to only one data source at a time for the sake of simplicity. However, you have the liberty to mix and match your data sources as you see fit.
For the most robust data, you could compare several data sets to paint the most precise picture of your digital performance. For example, you might want to pair your search engine rankings from Google Search Console with the total number of clicks from Google Analytics.
4. Insert Visuals That Tell Your Story
Visuals are an extremely important aspect of presenting your data, and thankfully, Google Data Studio gives you a robust set of visual options to choose from. Select the “insert” dropdown menu, and you’ll be able to add everything from pie charts to pivot tables and time series to your report – and that’s barely scratching the service.
You’re even able to insert Google Maps data if necessary, so no matter what story you want to tell, you should be able to find the perfect visual option for it. Take some time to familiarize yourself with the options available so you’ll be able to craft the best report.
Data visualization platforms like Google Data Studio give you simple tools to do incredible things with your website’s analytics. Taking the time to familiarize yourself with GDS first will set you up for a powerful and results-driven experience.