ExecutiveChronicles|With competition in every industry becoming stiffer, it seems like having a powerful brand that separates you from everyone else has never been more important. However, you can get branding right but still fail to do better than your competitors. This happens when you design an awesome brand but people simply never get a chance to connect with it. So, how exactly do you spread the word about your brand and get people to connect with it? Here are five easy ways you have to try.
Set up a referral program
People love getting stuff for free and most of the time, they’ll be ready to connect with a new brand if there’s something in it for them. This means that by setting up a referral program, you can turn a customer into a real ambassador for your brand. In other words, you can expect them to refer their friends and family to your business if there’s a chance for them to win a discount or a freebie. The best part of it is that referral programs are easy to implement. All you need to do is come up with a point system and make a list of rewards for customers who collect certain amounts of points.
Embrace social media
With more than 3 billion active users, social media allows you to create pages for your brand and connect with as many users as you can. Your job is to post quality content and use every opportunity you get to connect with people who comment on your posts. However, not every brand gets enough attention on social media. One of the biggest reasons behind it is that they fail to get the design of their pages right. If you want people to connect with your brand, you have to use the right visuals such as profile and cover pictures. On top of this, you need to be consistent with visuals and your tone of voice across all platforms.
Prepare promotional products
Promotional products have been around for a very long time and it doesn’t seem they’re going anywhere. Putting your logo on stuff such as backpacks and mugs doesn’t only make your brand more visible but these things actually become a medium for attracting more customers and having them learn more about your brand. It’s all about choosing the right promotional products and getting the design right. If you want it to work, working with experts such as those at Fast Promotional Products is recommended.
Opt for buddy marketing
Most people you want to start following your brand are already familiar with some businesses in your industry. Connecting with those brands and starting a buddy marketing program can turn out to be an amazing idea. Basically, you ask these companies to mention your brand to their customers and promise to do the same for them. This works, not only because customers trust businesses they buy from but also because it’s extremely cost-effective. Just make sure you don’t try to connect with brands that sell the same products you do.
Work with influencers
If you’ve been paying attention, you probably know that influencers now play a huge role in the world of marketing. Almost every influencer works with at least one brand related to their niche. For example, fitness influencers usually promote gyms and companies that sell healthy food. If you can find influencers relevant in your sector, connecting with them can turn out to be an amazing idea. Some influencers won’t even require you to pay them a fee and they’ll ask for freebies instead. Have the influencers you work with mention your brand in their posts or videos and there’s no doubt you’ll do well.
Branding has never played a more important role in the business world and these five easy ways are guaranteed to help you promote your brand the right way. Just make sure you don’t stop there as you should always keep an eye out for new ways to get your brand noticed.