Customer Confidence – 5 Benefits of Improving Your Website’s UI/UX Design | You might have the most useful, practical, and innovative products and services available, but that doesn’t mean every visitor to your website will buy what you have to offer. In fact, if you haven’t prioritized the user experience (UX) in your website design, you may find that frustration builds long before the desire to make a purchase.
If you aren’t yet convinced that prioritizing your customer’s experience is all that important, consider the following potential benefits.
Easier Navigation
If you’ve ever visited a website that wasn’t a pleasure to navigate, you’ll likely be familiar with the feelings of frustration that led you to exit the site without making a purchase. With the help of a UI design agency, you can ensure that doesn’t happen to customers on your site.
An easy-to-navigate website is one with a professional design, clean layout, and working links. With these features and others, your site should become one that customers see as credible and trustworthy.
Increased Revenue
If your goal with your website is to increase sales, then improving your UI/UX design may help with that. A more accessible and convenient website will attract more prospective customers than an underdeveloped one with slow load times and buggy features.
The faster pages are to load, the more pages a potential customer might visit. If they experience slow load times, they may be quicker to lose patience, abandon your site, and take their business to your competitors.
Reduced Cart Abandonment
Cart abandonment is one of the most frustrating problems that online businesses face. This occurs when items in a shopping cart are left by would-be buyers who pull out of the transaction at the last minute. The real-life equivalent would be someone leaving a grocery cart full of goods at the checkout and going home.
As frustrating and common as cart abandonment is, it’s a rectifiable problem if you use UX design to transform your checkout process. Consider designing a one-page checkout process emphasizing speed and simplicity, and offer auto-fill so customers don’t need to laboriously enter all their information. Even having an auto-save feature may make a world of difference.
Improved Customer Satisfaction
Some studies have found that a dissatisfied customer will talk more and talk louder than a satisfied one. This demonstrates the importance of making sure your customer experience is as memorable as possible for the right reasons.
If your website design makes it easy for customers to find what they want, get the information they need, and purchase products without any hassles, you stand a better chance of creating a satisfied customer. As you may know from your own positive experiences as a customer, you’re more likely to return to businesses that make everything easy for you.
Time and Money Savings
It can be tempting to build your own cookie-cutter website when you see how inexpensive this option is. However, without understanding the importance of seamless design, responsiveness, and other elements, this path can end up being far more expensive in the long run.
When you rely on experts to create your website, it will be designed for user-friendliness from day one. Any changes in the future can take very little time and effort, which may not be the case for an underperforming website you create yourself. These often require a complete overhaul, with complications adding up to a hefty bill you could’ve avoided by investing in quality web design from the start.
Improving your website’s UI/UX design may seem daunting, but it doesn’t have to be. When you rely on experts, you can enjoy time and money savings, increased revenue, better customer satisfaction, and more.
