How Your Company is Preventing a Successful Digital Transformation | How Your Company is Preventing a Successful Digital Transformation | Technology and the future go together in the modern marketplace. Sadly, many businesses are choosing to remain ignorant to digital transformation or lack the urgency to adapt, as they often blinded by their own success or experience.

Most businesses don’t like change, because it can often stand in the way of the company’s goals. Also, if a company’s ROI continues to grow, they will not see the need to make any radical changes. However, as the old saying goes, prevention is better than cure. While a company might be growing exponentially right now, they may soon find they are left in the shadow of more innovative competitors down the road. Just look at Nokia and Blackberry.

So, what could be holding your company back? Here are just some of the things that could be preventing a successful digital transformation:

Less Talk, More Action

Many companies know they need to adapt to the digital environment. In fact, it is probably at the forefront of every conversation about the organisation’s future. However, the meeting adjourns and they continue with their traditional operations.

There is a distinct difference between talking about digital transformation and embarking with a digital transformation, and only the latter will allow your company to compete with competitors in the future.

Fear of Change

The biggest thing holding your company back is fear. Many organizations are afraid of the unknown, or whether they have the skills, finances and resources to adapt to the changes within the industry.

When the company started, the business leaders probably had a good grasp on their industry and how they filled a gap in the market. However, a busy working life can often prevent leaders from staying up-to-date on many industry changes, with the ever-changing digital technologies making it increasingly harder to adapt.

However, a company’s fear of change could be its biggest downfall. Yes, change is scary, but there are so many fantastic opportunities that can come from an alteration in a company mindset and the implementation of digital technologies. Just visit to improve your confidence in a digital transformation.

A Short-Term Focus

You might have made a few steps to a digital transformation, but have given up due to a lack of ROI or customer engagement. This is a mistake. A short-term digital transformation focus will result in a long-term problem for your company.

Digital transformation isn’t about introducing one new technology. It is about changing the mindset of an organisation to embrace innovation and systems. While the changes might not produce the right ROIs initially, the process will take time and you must be patient. By investing in your business, you are investing in the organisation’s future. With the right digital transformation agency, your organization could benefit greatly from this innovative digital experience.

It is time for companies to stop attempting to think outside the box, because the box does not exist in the digital world. A digital transformation expert in the Philippines can improve a number of processes in your organization. Transparency, security, efficiency, customer satisfaction and flexibility can all be elevated.  A business must be inspired by different technologies every day to identify the best process for their business, so they can continually adapt to the many changes within the digital world.

Homer Nievera, Digital Transformation Expert, Philippines
Homer Nievera, Digital Transformation Expert, Philippines


Homer Nievera is a digital transformation expert in the Philippines and a digital evangelist with a global footprint through his Negosentro network of blogs, as founder and group publisher. Nievera is a serial technopreneur and sits in the board of tech startups in the Philippines and in the US.

A lifelong learning advocate, Nievera is a certified distance educator, a certified viral marketer, and a certified content marketer. His education spans internationally recognized institutions such as MIT, Harvard, Wharton, Asian Institute of Management, and the University of the Philippines.