If you’re a business owner who’s looking to make their mark in the virgin coconut oil (VCO) industry but are unsure of how to go about it, then you’re in luck. Virgin coconut oil is by far one of the more marketable products out there, able to be sold in variety ways due to its health benefits and remarkable versatility.
To start with, make sure that you find a trustworthy and reliable manufacturer of high-quality VCO! Indeed, to truly succeed in the VCO industry, you need to develop a business relationship with a manufacturer that can consistently produce VCO of exceedingly high quality in order to build and maintain a good reputation.
Once that is settled, you can now begin to conceptualize your VCO business. Here are some ideas that you can use as a launch pad.
As a healthy cooking oil alternative
VCO can be marketed as a healthy alternative to traditional cooking oils, especially when it comes to sautéing and frying. It has a high smoke point, which means that it is more stable in high temperatures and will not oxidize easily, unlike canola oil. It also keeps longer than other cooking oils, making it a more economical choice. Finally, the numerous health benefits inherent in VCO consumption can also be experienced through consuming meals cooked with VCO. Adding a healthy kick to one’s favorite dishes without affecting the taste is an interesting and appealing prospect, indeed!
As a skin care product
Virgin coconut oil has long been proven to have great skin nourishing and revitalizing qualities. This is due to the abundance of vitamins and antioxidants naturally present in VCO. It’s also used all over the world as a natural skin moisturizer. You can easily market VCO as an all-natural and chemical-free alternative to commercial skincare products. If you are so inclined, you can create formulate your own beauty products with VCO as the main ingredient.
As a health supplement
One of virgin coconut oil’s biggest commercial draws is the myriad of health benefits tied to its daily consumption. The high amounts of antioxidants, vitamins, and nutrients in VCO make it a great booster for the immune system; these various healthy elements also support the body’s natural production of hormones. Medium chain fatty acids, the type of fatty acids found in virgin coconut oil, are also found to improve mental focus and performance.
As a body scrub
Virgin coconut oil’s skin-nourishing properties make it useful not only as a topical ointment or rub, but also as a base for an exfoliating body scrub. One popular recipe involves mixing virgin coconut oil with either brown sugar or salt. Coconut oil’s pure and silky consistency, combined with the rough texture of the salt and sugar granules, make for a body scrub experience comparable to those that involve expensive, store-bought body scrubs. Marketing coconut oil in this manner can easily net your business a healthy amount of revenue!
As a nail care product
Virgin coconut oil can also be marketed as a nail care product, in that it helps moisturize the delicate skin and cuticles around nails. Regular application results not only in the minimization of cracked skin and hang nails, but also healthier-looking nails and nail beds.
As a pet care product
Virgin coconut oil can be used to help provide relief to the cracked and chafed paws of dogs, especially those who do a lot of hiking and other outdoor activities. Due to the nutrients and antioxidants in VCO, a small amount applied to a pet’s paws can act as both as a moisturizer and antiseptic. Marketing VCO as an all-natural and chemical-free product, therefore, is a very viable business idea and can help you earn revenue if you market it properly to fur moms and dads.
With so many uses and health benefits, virgin coconut oil can be considered as one of the most marketable products that has ever existed. All a business needs is a trustworthy manufacturer of high quality VCO and a great marketing hook to truly make a killing with this wonderful coconut product.