Bringing Home the Bacon: Running a Frozen Goods Business | Frozen food is a vast market. You can sell anything from pizzas, vegetables, fruits, snacks, and desserts. Other popular frozen products are ready-to-eat dinners, which are perfect for those living alone, who don’t know how to cook, or who have demanding jobs that hinder them from making their own food.
This is why many entrepreneurs planning to enter the food industry make their mark with frozen products. Not only is it more convenient because frozen food has a naturally long shelf life, but also because it’s easy to prepare frozen food compared to fresh produce.
Starting a business in this industry can be difficult, but not impossible. As with all business endeavors, you will need capital, passion, and a mission. In this case, your mission is to deliver delicious frozen goods to the people of the world. Here’s what you need to make that happen:
Whether you’re going to be making your own food products or getting them from another business, you will need a supplier who can provide you with quality ingredients for your potential customers. This is important because the quality of your products will depend greatly on where you get your supplies.
It can be more expensive upfront if you’re going to make your own products because you will need lots of time and equipment, as opposed to sourcing ready-made products from wholesale distributors. The latter option is more practical, especially since you’re only starting to make your mark in the industry.
Once you have decided on what kind of frozen food products you want to sell, you can then start looking for potential suppliers. A smart approach to this is to sample products from different distributors before making a decision. Doing so will allow you to canvas for lower prices while figuring out which products are the best of the best.
After finding a supplier for your products, you will need someplace to store your stocks. If you’re not aiming to supply products to large markets, then having a few freezers at home might be enough. However, if you’re planning to target big vendors, you will need much bigger storage.
You can ask around your community if they know of empty warehouses that you can turn into a storage facility or consult real estate agents about properties they recommend to you. A dedicated workspace is important because it allows you to separate your work from your home life.
Plus, you will need a space big enough to house your commercial freezers and cater to the trucks in charge of transporting your products to and from your suppliers. Before you settle on a cargo service, it also won’t hurt to scour the market for one that will give you a bang for your buck.
You can trust services that make use of a cargo-monitoring system for their trucks. This is because they are equipped to transport goods for cold chain operations. From a single system, you will be able to track the truck’s humidity, location, and temperature all at the same time without hassle.
A storage unit filled to the brim with delicious frozen food won’t be profitable if your products cannot reach consumers. This means that you will need a middle man to give you access to the consumers. One of the best ways to achieve this is by partnering with established merchants.
Every day, consumers look for the newest products in the market. Some prefer to stick with their trusted brands, but others who are more adventurous might be compelled to try a product that’s new to their eyes and taste buds. You can take advantage of this by offering food samples.
So before you spend all your capital on filling your freezers, you should scout merchants who are willing to sell your products in their stores. This means that you should meet with the supply chain managers of supermarkets, groceries, and other food establishments to sell your products.
Another option that you have to introduce your products to the market is by opening an online shop. This way, your potential customers can order directly from you without going through a physical merchant, such as supermarkets or groceries.
But of course, this comes with a heavier responsibility because your customers won’t automatically find your shop among the thousands available online. This means that you will have to double your marketing efforts – both off and online – so that the information about your products will be disseminated to the right audience.
For instance, you can create an official account on social media platforms, such as Twitter or Instagram, where you can easily attract your target market’s attention while establishing a follower base. Through these platforms, you can also share more information about your products and what makes them worth buying.
It’s not difficult to sell food to people. After all, people eat three times a day, or more, depending on their cravings and energy requirements. And with frozen food, the chances of having spoiled products are lessened because the freezing process easily extends its life. It’s a win-win for both you and your customers.