By: MJ Gonzales | Executive Chronicles
Are you familiar with yuccies or young urban creatives? Presumably, they are inclined to embrace freelancing than doing full-time jobs out of love for their passions like hipsters do. However, since they live in this generation, their principles and behaviors are little different so as their career orientations. Does yuccies mean millennials meet hipsters?
“In a nutshell, a slice of Generation Y, borne of suburban comfort, indoctrinated with the transcendent power of education, and infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them,” David Infante’s, the writer- blogger who coined this term, explanation about Yuccies on Mashable.
According to Daily Mail, millionaire fashion and beauty vlogger Zoella and Facebook CEO Mark Zuckerberg are the epitomes of Yuccies because these two were able to combine passion and technology. Daily Mail added that while hipsters are like freelance graphic artists and musicians, yuccies are mostly doing social media consultancy and video blogging. On the other hand, they’re not so edgy when it comes to their fashion sense, but looking forward to show their individuality.
In another report on Mashable, the site shared that these young professionals enjoy career advancement because they strive for personal branding, not afraid to negotiate their salaries or talent fees, and they’re aware that it’s essential to market their services or products. However, they also have hard time if they have to choose between getting good pay and enjoying what they do. They’re not like hipsters who, according to Daily Mail, are fine with little pay if they can showcase and develop their talents.
If you think yuccies started out their career in creative department, you are wrong. Infante divulged that there individuals who started from different fields before they switch to their passion jobs or what he called “unrequited yuccies.” A former financial employee who now handles new Music festival company and a lawyer who yielded his profession to concentrate in his craft beer brewery business were of examples of unrequited yuccies as per Infante.
“Yuccies, by my definition, are determined to define themselves not by wealth (or the rejection of it), but by the relationship between wealth and their own creativity,” Infante explained.