ExecutiveChronicles.com | 9 Social Media Tips You Need to Know | It’s estimated that seven out of every 10 Americans use social media in some way today. While social media took some time to catch on, it is one of the easiest and most used forms of communication today.
If you own or run a business, utilizing the power of social media is a must. Doing so can help you improve your market position and build brand recognition.
However, using social media for business purposes isn’t as easy as it may seem. Don’t worry, there are some social media tips you can use to help improve your efforts and help you use these platforms to benefit your business.
Let’s dive in!
Optimize Profiles and Bios
If you have a small business and want to create or improve your social media presence, the first thing you should do is to optimize your profiles and bios. Take advantage of all the different ways you can personalize your business page on sites like Twitter, Instagram, Facebook, and more.
For example, Instagram and Facebook make it possible to add action buttons so your customers can schedule a call or shop with you. You can also include a link to your website on most social platforms.
Make sure you take advantage of these optimizations. They are going to help your business achieve a higher level of success.
Determine Your Objectives
When first using social media, you should consider your top three marketing objectives first. Once you know what these are, begin to evaluate how social media can help you achieve them.
As a business owner, you may think you have to have a presence on every social media platform, but this just isn’t the case. You need to choose the platforms that will help you achieve your objectives.
You should never view social media as just a megaphone for your business. Instead, consider how it will help you achieve the goals you have set.
When it comes to determining your objectives and goals, you can use these strategies:
- Use numbers (reach a certain number of followers)
- Be specific
- Make goals “SMART”
- Be specific
- Set deadlines
When it comes to getting more followers, you can use organic methods and choose to buy instagram followers for an almost instant boost.
Learn About Your Audience
Connecting to and engaging your audience is essential in modern marketing if your goal is to make a profit. However, to do that, you must fully understand your audience – both inside and out.
Be sure to pinpoint what these people want, need, and desire. If you want to create a successful social media strategy, you must know what people want.
You can do a few things to learn more about your audience. Some tips include:
- Survey your audience
- Look at your audience demographics
- Talk to your target audience on forums
- Respond to blog comments
- Reply to questions and comments left on social media
- Collect feedback
After you figure out who your audience is, you will be better positioned to meet their needs. After all, your audience wants to deal with a business that cares, rather than just another faceless brand.
This makes it an essential step in any social media strategy.
Commit to Your Social Media Efforts
If you want to succeed on social media, you have to commit to it.
Similar to any other marketing, social media for your business can be challenging. It isn’t easy to grow an audience, create quality content, and increase audience engagement.
Brands wind up giving up on social media after just a few minutes of putting effort into it in many situations.
Experts have discovered that it takes approximately eight months to one year to get the hang of social media. This is the “sweet spot” where you can expect to have a consistent content stream; however, you will still be figuring out what your audience likes and resonates with.
The first step is planning. You must create a social media strategy and wring down everything to ensure you hold yourself and your business accountable.
The strategy needs to include things like:
- Business mission statement
- Content plans
You should also create a powerful statement of “why” people should want to follow you on your social media platforms, the type of content you want to create and post, and what your goal is to achieve.
Diversify the Feeds on Your Social Media Platforms
One method of diversifying your feed is sharing some content from “behind the scenes.” This may include what you have done over the weekend, a fun family activity, or even a community charity event your business is participating in.
The people following you will appreciate this mix of promotional content with more “real” content on your social media channels. Doing this is going to pay off in the long run.
Begin Building Your Business Authority
When you own a business, you can’t over-invest in your presence on social media. This includes creating a presence on LinkedIn.
This is true for anyone who wants to increase their career or success. It is especially true for individuals who work in marketing or sales. If you concentrate on growing your audience and engagement for your business, you will find that LinkedIn can help.
It is also going to create superior opportunities to collaborate.
LinkedIn is the perfect platform for finding new opportunities and positioning yourself as an industry authority. Today, authority is as valuable as currency.
The more you have, the more opportunities you will find.
Run Contests on Social Media
Creating a contest on social media is an appealing tactic for most businesses. It can help to increase your online visibility, engagement, and followers.
You will find several social contest tools to use and create quality sweepstakes or giveaways.
The key to pulling off a successful contest is to offer something that has significant value. Try to find something that is irresistible to your audience.
If you want to ensure your social media contest is successful, use these tips:
- Determine your goals
- Choose the social media channel you will use
- Set a deadline for when the contest will end
- Create the contest
- Promote the contest
If you want to achieve superior results, try to have your followers and audience do some of the work.
You can set up your contest to get additional entries if they share the contest or complete similar tasks. You can use things like “Like my page on Facebook” or “Pin on Pinterest.” You can even provide a unique link your audience can share to receive additional entries.
Show Your Personality
You need to show off your unique personality on social media. Take some time to think about the brands you follow on social media.
What is it that makes them special? What made you follow them, to begin with?
You will probably find that there is something unique about the content these businesses posted or the way they post it. Chances are, the people you follow show off their personality and are not just brand robots that are constantly pushing out dull content.
When you create a social media presence, you need to show the value of what you offer. However, it is also necessary to form a connection and provide quality experiences.
The top brands will share a common viewpoint with their fans.
Use Generic and Specific Hashtags
On social media, you must use a mix of generic and niche hashtags. A niche hashtag is not populated with as many posts as the more popular options.
Some of the most common niche hashtags include things like brand names, certain phrases, or locations. Just be sure you know the right and wrong way to use hashtags on social media to avoid issues.
Social Media Tips That Will Enhance Your Efforts and Presence
As you can see, there are more than a few social media tips you can use to enhance your presence on these sites. Be sure to implement a few or all the tips here to see how engagement improves.
You will likely see an uptick in engagement and interaction across your social media presences by taking the advice above. The right steps will make a huge difference in the results you achieve.
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