7 Benefits of Chatbots for Your Growing Business | Almost 30 percent of small and growing businesses find it hard to adopt new technology. Reasons are the perceived cost of the technology, ease of use, implementation times, and more.
Growing businesses want to focus their efforts and money on proven tactics that work. New technology often seems like an unnecessary risk.
However, growing businesses risk not gaining all the benefits of chatbots and other new tech if they continue to think this way. Chatbot technology is a powerful tool that more growing businesses need to take advantage of.
It is one of the easiest and low-risk ways to adopt new technology into your growing business
We have narrowed down the top seven benefits of chatbots for your growing business.
- Round the Clock Customer Service
One of the best and immediate benefits that a chatbot can provide to a business is the round-the-clock customer service it provides. Chatbots can work 24 hours a day, seven days a week.
This can help you serve customers in different time zones and different countries. It works with every type of schedule there is because it never needs breaks or takes days off.
It can help customers if they have questions on holidays, weekends, or any other day where your company is off.
- Cost-Effective Option
Many new businesses need to keep costs and expenses in check during rapid growth and expansion. They need to do more with less in order to meet new business goals and expectations.
Incorporating chatbot technology into your company’s website is an incredibly cost-effective option. Chatbots effectively help you gain an employee without having to pay for an extra customer service rep.
Even with most pricing options and different types of chatbots, they are nearly all less than what an employee’s annual salary would be.
Chatbots are also cost-effective because they allow your employees to focus on higher priority work that can have a greater impact on your overall growth.
- Routine Questions Become Automated
When your business is growing rapidly, you tend to take on many new customers who may not be as familiar with your products or services as customers who have been with you for longer.
These new customers can start to bog down your customer service lines or fill your email inbox with the same repetitive questions. Answering all these routine questions can take up significant amounts of your time and employees’ energy.
Thanks to artificial intelligence (AI) technology, chatbots can completely take over this task for your company. Chatbots can respond and answer routine questions with automated responses that you write.
This can result in significant time savings for your and your employees without sacrificing customer engagement. The time savings also allows for you and your employees to focus on more time-intensive and growth-oriented tasks.
- Instant Response
One of the top reasons why people do not call a business’s customer support line is because they believe they will be on hold for a long time. This causes your brand image to suffer if people’s support issues go unresolved.
However, if you have a chatbot on your website, this problem can be reduced or eliminated completely.
A chatbot can respond instantly to customer service or support issues. They can determine the actual cause of the problem and then direct the customer to the appropriate department or employee to help if it is needed.
- Can Help Increase Qualified Leads and Sales
AI-powered chatbots are more than just useful tools to answer routine customer questions quickly. If used correctly, they can be a strategic resource to increase qualified leads and increase your sales.
A great way to achieve this is through the ANUM strategy. ANUM stands for authority, need, urgency, and money and they are different levels that can determine how close a customer is to buying.
You can put a chatbot on your website that will go through questions in the ANUM strategy. Once determined, the chatbot can direct qualified leads directly to your inbox or the appropriate web page on your website.
The ANUM strategy when used with chatbot technology can help capture valuable customers right when they land on your webpage. It leads to a much higher conversion rate than those companies that do not use this chatbot strategy.
- Enhanced Personalization
Chatbots allow you to personalize each and every customer’s experience when they visit your website. You can have the chatbot use location-based data and other relevant information to tailor its questions.
For example, if a customer has made previous purchases on your website, the chatbot can ask follow-up questions or ask if they would like to see new offerings that relate to their previous purchase.
Surveyed consumers have reported having better impressions of brands who personalize their shopping experience toward them.
- Better Overall Customer Experience
All of these benefits eventually lead to one unbeatable benefit. Chatbots help to provide a better overall customer experience on mobile and web-based platforms.
If you want your customers to have good perceptions of your brand and keep coming back for more, you need to provide a seamless digital and customer experience. Chatbot technology is the easiest way to do so.
Learn More About the Business Benefits of Chatbots and Other AI Today
Due to growing expectations and rapid technological change, businesses have to use every tool at their disposal to retain their competitive edge in the marketplace. Chatbots are a simple way to do so.
There are so many benefits of chatbots to growing businesses, whether it be better customer service or an increase in sales. They are a cost-effective option that can accelerate your growth.
If you are interested in learning more about the business benefits of chatbots and other trends in artificial intelligence, check out our other blog posts today.