By: Ana Margarita Olar | Executivechronicles.com
Knowledge-based business is a challenging venture. The marketing and selling strategy is different from product selling business.
How you convert your knowledge and abilities into a source of cash flow? Here are some tips you can try:
PLAN WITH A SPECIFIC GOAL
You might be running a knowledge-based business on your own but you also have to make specific goals. Your plan will be your blueprint for what you want to do with your business.
You need to plan your financial goals. It also helpful if you will include the number of your target projects to meet your financial goal. You also have to plan your marketing strategies.
FOCUS ON SIMPLICITY
Keep a simple business proposition. A knowledge business harnesses your enthusiasm. You may get excited to provide your clients with details and flowery words. But oftentimes keeping it simple will get the most results.
What’s important is that you catch their attention first. Focus on their interest, and then get to details later.
What does your website page look like? Do you just have a list of services and contact details? Keep your knowledge based business alive by offering deals. You can offer webinars, free training, or free lectures. You can also send them regular emails stating weekly or monthly bits of knowledge.
In this way, you have a regular contact with your potential clients. You get to tap your clients and you can engage with your audience.
You may think that offering a vast number of services is the sure way to get clients. But sometimes you need to focus on a few services and specialize in it. Identify your target market and focus on it.
Focusing on one are can make you establish your reputation on your chosen area of business.
HAVE A RESULT ORIENTED MARKETING STRATEGY
Your finished project will say it all. Have the client write comments about you. Ask them what area needs improvement. Nothing can best sell your talents than by a satisfied client telling the story for you.
DO YOUR BEST ALL THE TIME
Give your best. Be passionate at what you do. Most of all do your best to meet your client’s standards. While you have your own idea, your client’s interest should have the highest regards all the time.
Since your knowledge and abilities are the core of your business, you have to continue learning. Attend webinars, seminars, and training about your skills and abilities. And of course, don’t forget to reward yourself for a job well done.