ExecutiveChronicles | 3 Ways to Make Your Sports Center More Desirable | If you own or manage a sports center, then it is vital that you continually find new ways of improving it to attract more customers and satisfy your existing clientele.
Of course, this is no easy feat, as there are only so many shiny changes you can make within your set budget, and you may already feel constricted by the demands of your current customers.
For example, if you run a sports center that is currently used predominantly by elderly people, then it might be a risk to suddenly pivot and try and attract a younger, gym-going youth by installing heavy-weight training gym equipment.
This is because you will alienate your current customers while not doing quite enough to attract a new crowd – leaving you between a rock and a hard place.
However, you should fear not.
There are plenty of interesting ways to make your sports center more desirable without losing any customers.
Here are three compelling ways that you should take into consideration:
Build a Dedicated Running Track
When thinking about ways to improve your sports center, you should initially focus on the low-hanging fruit.
By this, we mean that you should aim to make changes that are likely to have the largest potential impact on your bottom line and transform the appeal of your facility.
While these changes are likely to be the priciest, they will ultimately move the needle the most, and provide you with the additional customers you desire.
For instance, you should think about providing specialist facilities for widely popular and accessible sports, such as running.
Installing a running track into your sports center will likely set you apart from your competitors (because it is both a sizable investment and a rare addition to a sports center).
This means you will hoover up more customers, without having to bet on some obscure sport or technology which might go out of fashion in a few years.
Host Specialist Classes in Your Center
One of the most appealing aspects of joining a sports center or club is the social aspect because it gives you a chance to meet like-minded people who can inspire and push you to meet ambitious fitness goals.
Everyone can relate to the feeling of lacing motivation and discipline in the gym or at home. The reason you feel this is that there is a lack of accountability, which group classes can provide.
They also help make your sports center more run. Solo sports and isolated gym sessions aren’t for everyone, so by providing both you cater to all tastes and requirements.
Position Your Sports Center to Appeal to a Certain Demographic
Of course, while most sports centers are a broad church that appeals to most people – from teenagers to pensioners – there is no harm in niching down to dominate a smaller market.
After all, because most facilities are so broad, they leave everyone slightly underwhelmed. The gym is rarely set up for any requirement, and the budget is spread thinly across various individual services.
Instead, why not create a facility dedicated just to pensioners or just for hardcore fitness freaks?
By doing this, you will differentiate yourself from the competition and land a more reliable flow of customers.