You are a seasoned real estate flipper or investor who has been in business for years and has a strong presence in the local market. However, because of a poorly managed website and internet marketing campaign, you’re not getting the visibility and traction you expected when you first took your physical business online.
This is a frequent problem with small- and medium-sized real estate companies. They possess the experience and expertise that makes them successful in the property market; however, not many real estate entrepreneurs invest enough in internet marketing or consider it a priority expense. The outcome: an uninteresting, near-dead website and a disastrous SEO/social media strategy that’s does the business more harm than good.
If you’re frustrated with the results of an ongoing digital campaign, are looking to revamp your web design, or are simply looking to market your services aggressively this season, here are three good reasons that should convince you to hire a good digital agency and leave the complex task of marketing your business online to the experts.
You’re not getting the leads you hoped for
In fact, you’re often left wondering why your website and online marketing efforts are not generating anywhere near the number of leads you expected. Online lead generation requires in-depth knowledge of not only internet marketing tools—such as SEO, backlinking and Google AdWords—but also the industry niche targeted in a campaign.
Leave this specialized task to digital experts so that you have more time to focus on chasing and closing great deals, which are anyway hard to come by in today’s competitive property market.
Your website needs an urgent facelift
Gone are the days when it was enough to make a simple website, do some SEO and hope to get noticed by your potential customers. Your business website is the go-to place for end consumers, investors and other stakeholders to get a quick peek into your experience and areas of expertise.
A well-made website that’s also technologically fine-tuned is half the battle one. Think on-page SEO, site loading time, speed, backlinks, user experience, and so on. If these terms sound alien to you, hire a good digital agency to revamp your website both in aesthetic and technical aspects.
Your digital marketing campaign is being run by novices
Experts at Lead Propeller, a leading digital services agency that caters specifically to real estate investors, state that they came up with the idea of offering digital expertise to real estate entrepreneurs after themselves facing great difficulty in finding developers and internet marketing experts who would understand the nuances of the real estate business.
When it comes to online marketing, remember that the cheaper you go, the poorer will be the service you receive from your digital agency. If you’re on a tight budget, look for an agency that has the right expertise and is willing to offer a package rate for a number of different services suited to your business so that it’s a win-win for both parties.
